Industry News

Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest

Elizabeth Jakaitis | September 16, 2015 | 10:31 AM
Cleo Hair Salon - Oak Park, CA @cleosalonandtheannex
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Work Shop Salon - Somerville, MA @theworkshopsalon
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Mirror Mirror - Austin, TX @mirrormirroratx
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Blown Away Beauty Bar - Laguna Niguel, CA @beblownaway
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Salon Bleu - San Clemente, CA @scsalonbleu
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Lighten Up Salon Spa - Austin, TX @lightenupaustin
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Brush & Blush Blow Dry Bar - Houston, TX @brushblushbar
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Dry de Luxe - Miami Beach, FL @drydeluxe
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Revive Hair Company - Alexandria, MN @revivehaircompany
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Ian Hensley loft8 - Tampa, FL @ianloft8
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MargiDavid Salon - Seattle, WA @margidavid
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Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and inject some personality.

With these thoughts in mind, Living Proof challenged their salons to show the creative ways they incorporate Living Proof  merchandise in their space for a chance to win four of every Shampoo and Conditioner liter plus two of every station product. The result was a chance to browse the Instagram hashtag #LivingProofSalon and see beautiful salon spaces with creative merchandising techniques.

Here we compiled a few of the best displays we spotted.

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Industry Mourns Gino Trunzo

Maggie Mulhern | November 14, 2018

MODERN and the industry mourns the loss of Gino Trunzo who died yesterday in Mexico of a heart attack. Trunzo made a name for himself in the nail world as both a manicurist and essie’s Assistant Vice President and was named assistant vice president of business development for Redken and Pureology earlier this year.

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