Close

NYFW with EIMI: New Wella Line Used to Style DKNY Show

Anne Moratto | September 28, 2015 | 12:02 PM

NEW EIMI by Wella Professionals introduces four new Wella products, while incorporating other favorites from Wella Professionals, to complete a comprehensive line up of 20 styling products. EIMI was the line of choice during September New York Fashion Week for Wella Professionals Global Creative Director, Eugene Souleiman.  He explains how the products came into play for the "handsome beauty" that was on display at DKNY’s SS16 NYFW collection. The hard-edged, sophisticated architecture of New York’s One World Trade Centre was the inspiration for the slightly masculine tailoring of the collection as well as for the strong, graphic simplicity of the hair look.

“I love the simplicity of this look. The blend of the deep masculine side-parting at the front and softer, feminine texture through the lengths feels very modern, but it has a classically handsome beauty at the same time," said  Souleiman.” It’s the kind of look I imagine Lauren Bacall would wear if she was a young woman today – graphic, powerful and polished.”

Get the Look:

1.   Start by prepping the hair with Wella Professionals EIMI Perfect Setting.

2.   Create a deep, razor sharp side part and brush hair flat down on the top of the head.

3.   Spray Wella Professionals EIMI Stay Firm onto the roots and brush through the lengths of the hair until you achieve a super-sleek controlled top.

4.   Continue to brush through the hair to fade the concentration of product.

5.   Finish the look by spraying the back of the head with Wella Professionals EIMI Dry Me.

Products:

  • Wella Professionals EIMI Perfect Setting
  • Wella Professionals EIMI Stay Firm
  • Wella Professionals EIMI Dry Me

www.wella.com/professional

Facebook Comments

More from Hairstyling & Updos

Hair+
Hair+

HAIR+ Summit: When to Refer Clients to a Dermatologist or Trichologist with Dr. Nikki D. Hill

Alison Alhamed | September 24, 2017

Dr. Hill kicked off the first day of the HAIR+ Summit in Atlanta, Georgia, with an informative presentation designed to get everyone on the same page about hair loss on the scientific level: anatomy, growth cycles, scarring and non-scarring hair disorders, diagnosing hair disorders and salon revenue builders, so salon professionals can develop a plan of attack.

News
News

Pink Progress

September 15, 2017

These products support breast cancer awareness and research with pink retail that directly contributes to the cause.

Celebrity Style Sophia Ritchie via Jun Sato/WireImage
Celebrity Style

Stage Heir

September 14, 2017

The children of some of music’s biggest names are all grown up — and have great hair. Get the looks of the descendants of music royalty, the daughters of Mick Jagger, Lenny Kravitz, and Lionel Richie.

News
News

Blo for a Cause

September 14, 2017

Blo Blow Dry Bar kicks off its second annual Blo for a Cause fundraising initiative in support of Childhood Cancer Awareness Month.

Load More