Rusk: The Art of Hair

Elizabeth Jakaitis | October 7, 2015 | 1:41 PM
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Rusk Director of Operations Grace Nowitsky
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Who We Are

Rusk has always been about the art of hair—the creative artistry and the technical precision behind the craft—and has inspired generations of stylists and instilled in them the confidence to succeed. With one vision in mind—style and design—Rusk empowers stylists to use innovative and imaginative styling techniques to provide everything from the latest avant-garde runway look to the next must-have hairstyle.


First Person

Director of Education Operations Grace Nowitsky touches on Rusk’s popular products and accessible education.


Unique Offerings

There are two key components that make Deepshine products not only exceptional but set us apart. Micro Pure Pigment Technology ensures that haircolor molecules penetrate deeply, producing color clarity, maximum gray coverage and longer-lasting results. Advance Marine Therapy offers protection by improving hair strength and sealing the cuticle, resulting in unbelievable condition and shine.



Within Rusk Deepshine Conditioning Cream Color, our top sellers are the Natural Cool and the Natural Warm Series. These shades are pigmented for 100-percent gray coverage and are most often mixed with a target shade for outstanding results. When the hair is more than 50-percent gray and the target level is within 1-2 levels of the natural level, we also recommend Deepshine Shine Enhancing Cream 10 Volume Developer, ensuring the integrity of the hair and providing unsurpassed conditioning and illuminating shine.


Partners In Success

Rusk never refuses any salon that needs or wants additional education. We provide a haircolor class to salons that purchase any of the Deepshine Conditioning Cream packages, and if there are salons that require more than the basic color class or would like to expand Rusk products offered in their salon, all they need to do is request education, and we will be there to provide it. The Rusk education team is dedicated to giving salons and colorists whatever they need to ensure their success.


“Deepshine Direct, an ammonia and PPD-free direct dye, has created a lot of buzz. The unique cream formula applied directly to hair produces intense, long-lasting vibrant colors. Deepshine Direct can be used individually or mixed together for endless color transformations and last up to 20 shampoos.” —GRACE NOWITSKY


Formulation for Success

Deepshine Conditioning Cream Color and Deepshine Demi use the International Level System; 70 Shades, 13 Tonal series, 6 Intense Color Modifiers to customize color formulas or for corrective color plus Triple Action Clear to up to an extra level lift to any permanent formula. Deepshine Conditioning Cream Haircolor and Deepshine Demi are mixed one part color and one and a half parts Deepshine Shine Enhancing Developer.


Brand Basics



Professional hotline: 800.USE.RUSK


Follow us:

Facebook: ruskhaircare

Instagram: ruskhaircare

Pinterest: ruskhaircare

Twitter: ruskhaircare


Color educators: Rusk Education Managers



  • Training manuals
  • Color handbook
  • Swatchbook and look books available

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