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Matrix: Committed to Color

Lauren Salapatek | October 8, 2015 | 8:36 AM
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Matrix AVP of Marketing Adam Gam
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Who We Are
Founded in 1980 by American husband-and-wife hairdressing team Arnie and Sydell Miller, Matrix, a leading professional haircare and color company in the United States, is part of L’Oréal USA’s Professional Products Division. The Millers wanted to provide hairdressers with a comprehensive range of products that would help them grow their businesses and provide the means to take full advantage of their talent and creativity.

Now, more than three decades later, the Millers’ original ideas still stand strong, and Matrix is committed to the development of the salon professional, offering a wide range of haircare, color and texturizing products including: Biolage, Oil Wonders, Total Results, Color Sync, Gloss Sync, Logics, LightMaster, V-Light, Vavoom, ColorGraphics, Opti.Collection, Opti.Effects, Opti.Smooth and Style Wave.

First Person
Matrix AVP of Marketing Adam Gam and Director of Education Donna Mann discuss products, inspiration and education.

Blurred Lines
Our SoBlur Color Adjusters, launched in September 2015, are perfect for express color services because they take the
difficulty out of color adjustment. Inspired by photo-filtering technology, SoBlur comes in four different shades or “filters” that work to blur out haircolor imperfections in one simple step in just five to 15 minutes, a truly revolutionary product that will change the haircolor industry. With this, clients can go into salons for quick fixes or touch-ups in be-tween coloring, without having to spend the same amount of money or time. For salon owners and professionals, this product makes the application process as simple as can be, perfect for adjusting and correcting any haircolor.

An Icon
Our most iconic and best-selling color line is SoColor—Color with Confi dence. It’s popular for these five reasons:

  1. Cera-Oil Conditioning Formula: Rich, creamy formula featuring Cera-Oil Conditioning Complex nourishes and continuously conditions for up to 30 shampoos.
  2. Patented ColorGrip Technology provides long-lasting color, exceptional gray coverage and consistently stunning results.
  3. Precise, predictable results on every client.
  4. Economical 3-oz tube provides two retouch applications. That’s instant value for salon businesses.
  5. More than 100 shades with ultimate ver-satility including Grey’t Naturals, Dream. Age and high-lift Ultra.Blonde Series. 

Aspiration and Inspiration Matrix is all about inspiring hairdressers and colorists and helping them imagine all they can be. We frequently host educational programs in local distributor stores, technique-driven experiences at our Matrix CRAFT Academies, inspirational hands-on Programs of Passion, as well as in-salon classes that educate and inspire hairdressers through experts who share their award-winning collections and more.

The Beauty of Research
At L’Oréal, beauty and science go hand-in-hand. L’Oréal has always elected to develop strong research because, where beauty is concerned, science is essential for innova-tion. Our research and innovation model enables us to respond to the world’s vastly diverse beauty expectations.

Formulation for Success:
Matrix SoColor: European level system with signature pre-adjusted tone at each level. Pre-blended shades formulated with patented Colorgrip technology provides long-lasting color and Cera-Oil Conditioning that continuously conditions for up to 30 shampoos. Four basic rules to formulate give predictable results every time.

Matrix ColorInsider: Shades are true to a traditional European level system and full-bodied, yet still dimensional. Matrix’s signature pre-adjusted tone at each level still exists, yet there is more alignment within each family, making it easier for
the colorist to navigate and readily predict the end result at every level.

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