Expert Advice

Formula How-To: Beach Blonde by Wella

Victoria Wurdinger | October 16, 2015 | 2:16 PM

Although summer has ended, clients might not be ready to part with beachy blonde, sun-kissed strands.




Natural level 6


Formula: ½ oz /36 (gold/violet) + ½ oz /89 (pearl/cendre) mixed with 1 ½ oz Wella Freelights 30-volume developer.


Isolating the back from the front, alternate V- and W-shaped sections throughout. Place more highlights to frame the face and brighten the ends. Process 45 minutes, shampoo and apply Magma by Blondor Post Color Treatment to stabilize the dye molecules. There is no need for a toner with this pigment-containing lightener.


Color: Mark Debolt for Wella

Hairstyling: Laura Dailey


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