Industry News

Redken Exchange to Relocate to a New Fifth Avenue Space in March

Jamie Newman | October 21, 2015 | 12:32 PM
Photo By Redken

After 20 years at its 565 Fifth Avenue location, the Redken Exchange is set to move several blocks down the street to a new location on Fifth Avenue, 404 Fifth Avenue. 

Designed by Allen + Killcoyne Architects, the new 9,100 square-foot space will feature a new multimedia station, a testing area to experiment with new Redken products and technology, a Redken Gallerie retail shop for stylists and a 72-seat classroom. 

“Redken has always been at the forefront of the industry’s latest techniques and technology and the Redken Exchange is no exception,” says Sheri Doss, VP Education, Redken Worldwide. “The past twenty years have been an incredible journey filled with many milestones and now with the new Exchange, we will have a space that brings to life the latest industry advances and gives us the proper tools to help the stylist community excel in all that they do for years to come.”


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