Close
Expert Advice

Formula How-To: Gilded Glam by Goldwell

Victoria Wurdinger | October 29, 2015 | 2:21 PM

A ’50s take on the modern woman involves a crisp, clean blonde with a variation of tones, plus depth and high shine.

 

FORMULAS & APPLICATION: 

 

Natural level 8 with previous highlights and fadage

 

Formula 1: 40 ml Goldwell Colorance @ Elumenated Naturals [email protected] with 40 ml Topchic 6% (20 volume) lotion

 

Formula 2: 1 scoop of SilkLift High Performance Lightener + three pumps Intensive Conditioning Serum with 35 ml Silklift 3% (10 volume) developer

 

Formula 3: 30 ml Elumen [email protected] + 15 ml [email protected] + 15 ml Clear

 

1. Apply Formula 1 to the re-growth only. When you’ve completed the re-growth, immediately apply Formula 2 as an upgrade service by incorporating a hair-painting technique. Start by painting heavier lights around the perimeter of the face, moving into softer blending at the rounds of the head from temple-to-temple. Paint everything above, utilizing what is already there. Process 30 minutes, then shampoo and condition.

 

2. Towel dry hair and apply Formula 3. Process fi ve to 15 minutes, then shampoo and finish with a color lock.

 

Hair: Nick Pagano for Goldwell

Photography: Andrea Unbrenette & Marzia Gamba

Makeup: Cheryl Esposito

 

For more information, visit www.goldwell.us

Facebook Comments

More from Expert Advice

Expert Advice
Expert Advice

SOCIAL MEDIA VIDEO - Best Practices

Maggie Mulhern | January 15, 2018

One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.

Load More