Industry News

EUFORA Style Show 2015 to Benefit ChildHelp

Anne Moratto | November 3, 2015 | 10:12 AM
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When the Eufora family gathered in San Diego, CA on November 1-2, 2015, for the brand’s salon business summit, Vision Quest, they built in an inspirational style show on Sunday night to celebrate hair artistry and to benefit their charity, ChildHelp.  Reeling from the loss of their leader, Eufora founder Don Bewley, who passed away suddenly the Friday before the event, the team rallied to pull off a beautiful runway show at Fluxx Nightclub, with creative direction coming from  celebrity hairdresser Philip Carreon of Estilo Salon.

On putting the fashion show together under the very sad circumstances, Fred Phillips, executive vice president of sales, Eufora, said, “This would have made Don so happy; give the Eufora people a challenge and they show up.”

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