Industry News

Let's Own This! Small Business Saturday, Nov. 28

Ivan Zoot | November 6, 2015 | 10:14 AM

Calling all American hair cutters!  Let’s own Small Business Saturday.

A few years back American Express launched Small Business Saturday as a campaign to promote shopping small, supporting your local small businesses.  The call to action for consumers  was to choose, in addition to Black Friday and Cyber Monday, to create a campaign of support for Saturday shopping local.

I have been a proponent of Small Business Saturday from the start.  I have called it out on social media.  I have offered specials to support my business on that day.

This year Small Business Saturday is on Saturday, November 28th.  This year I am calling on all hair cutters to make Small Business Saturday “Haircut Day”.   This year I am suggesting we all get behind promoting the “shop small” movement by asking our clients to get haircuts at independent haircutters on Saturday, November 28th.

This is better than No-shave Noivember… asking our clients NOT to consume our services.

The outdoor outfitter REI has launched their campaign to #optoutside… Not to shop on Black Friday, but, instead to go out and enjoy the outdoors with friends and family.  They got a ton of publicity for their campaign.  I am participating in #optoutside.  I will go geocacing on Friday, November 27th.

I hope to cut a lot of hair on Saturday, November 28th as a part of small Business Saturday.  Who is with me on this?

Download the Small Business Saturday logo for FREE on Google images.  Promote this to your client community and on social media.  Let’s own this!

Happy Clippering.


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