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Money-Making Silhouettes for "True Stylists" + A Styling How-To

Elizabeth Jakaitis | November 24, 2015 | 11:10 AM
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Fuel was recently founded by a small group of entrepreneurial beauty industry specialists that pride themselves on understanding the real day-to-day challenges stylists face in the salon. From the products they manufacture, to the carefully designed packaging that looks strong on a retail shelf but performs to the stylists’ needs, to the education offered at the brand’s Emerge events, the Fuel team and educators aim every day to connect with “true stylists” across the country.

 

“While it’s important for our team to create a collection that is beautiful and romantic, we strive to produce styles relevant to our curriculum that can be easily recreated by hairdressers in the salon with their guests,” the team says, which includes Fuel Director of Education Lindsey Misale and international session stylist Paulo Passani.

 

In celebration of the true stylist and “real client” results, the Fuel team collaborated to create this "Black Magic" collection designed to inspire money-making silhouettes and styles your clients will be drawn toward.

 

For more information on the brand, visit fuelhair.com.

 

Creative director: Lindsey Misale

Hair: Paulo Passani for Fuel

Makeup: Elizabeth Cook

Photography: Hannah Dexter

Fashion styling: Ruth Hunsley

 

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Alison Alhamed | March 26, 2019

While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”

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