Close
Industry News

StyleSeat Acquires BeautyBooked

Anne Moratto | January 26, 2016 | 10:19 AM
Image posted on www.styleseat.com by Mercedes Trahan Salons by Jc Davenport Village in Austin, TX

StyleSeat, a leading mobile and online destination for booking beauty and wellness appointments, announced that it will acquire NYC-based BeautyBooked - a discovery and booking platform for high end salons and spas. The acquisition of BeautyBooked, which has more than 1,000 marquee salons on its platform, enables StyleSeat to expand into the $21 billion salon and spa segment.

This deal will bring StyleSeat significant salon market share in top metro markets including New York City and Los Angeles and will provide access to prestigious partnerships, including an exclusive booking collaboration with Conde Nast’s Allure Magazine.

“We are excited to join forces with StyleSeat,” Hillary Hutcheson, CEO and Co-founder of BeautyBooked, says. “Our salon partners will benefit greatly from StyleSeat's vast customer base, innovative technology and partnership with L'Oreal.  We think StyleSeat is the perfect partner for BeautyBooked.”

This announcement comes at the end of another successful year for the StyleSeat brand, marked by 100% year over year growth and more than 23 million appointments booked. Relying on almost 100% word of mouth since its 2011 launch, the platform has already fueled over $2 billion in booked services and serviced more than 44 million appointments to date.

“StyleSeat is growing rapidly,” Melody McCloskey, CEO and Co-founder of StyleSeat, says. “While we specialize in independent professionals we're excited to expand to also support salons and spas, a step forward in our mission to power a discovery and booking experience for everyone. The acquisition of BeautyBooked was a natural progression for us to deliver on our vision of becoming the OpenTable for the entire beauty industry.”

 

More from Industry News

Industry News Mannequin head from Kris Sorbie NYC
Industry News

Shaking Up The Mannequin Game

Maggie Mulhern | March 15, 2019

"I feel hairdressers don’t always appreciate esthetic when working with mannequin heads," says the iconic Kris Sorbie, famed colorist, stylist and artist. As the Global Artistic Director for Redken, Sorbie has handled many a "head" and decided a couple years ago that it was time to up the mannequin head game.

Industry News Sheila Zaricor-Wilson, president-elect of Intercoiffure America/Canada.
Industry News

Women in Leadership: Sheila Zaricor-Wilson

Michele Musgrove | February 27, 2019

As Intercoiffure prepares for its Spring Atelier, its president elect prepares to take charge. With our Women in Leadership series, we connect with Sheila Zaricor-Wilson, who shares her history, her thoughts and her goals for her tenure.

Industry News Karen Gordon, president of Cosmetologists Chicago, the organization that owns and operates America's Beauty Show.
Industry News

Women in Leadership: Karen Gordon

Michele Musgrove | February 27, 2019

As Cosmetologists Chicago prepares for America's Beauty Show in late March, our Women in Leadership series talks with the newest president of the association, Karen Gordon. In a candid interview, she shares her history, her thoughts and her goals for her tenure ahead.

Load More