Industry News

We Dared you to Design...and you did! See the Winner of Kenra's Dare to Design Contest

Lauren Salapatek | February 17, 2016 | 2:00 PM
Jessica Brager's winning Kenra Dare to Design Submission.

Kenra dared you to customize their limited-edition birthday can for their 25th anniversary, and you answered! Hundreds of entries were narrowed down to 10 finalists and each design was judged on several criteria including voting results from MODERN SALON fans. A winner has finally been chosen…drum roll please!

Jessica Brager is the official winner and her design will be the inspiration of a limited-edition Volume Spray 25 available in July along with a year's worth of Volume Spray 25!

"We were amazed by the creativity and artistry that everyone showed in our Dare to Design Contest! You continue to impress and inspire us each and every day. Throughout 2016, join us as we celebrate 25 years of Kenra Volume Spray 25 — Because of You.” Senior Artistic and Education Manager, Laken Rose.

MODERN SALON wants to thank everyone who entered Kenra’s Dare to Design competition. Thank you for letting us see your incredible talent and artistry, we couldn’t have done this competition without you.

More about Brager and her design:

Being a creative soul, Jessica Brager has enjoyed doing hair and makeup for as long as she can remember. In her spare time, Brager draws as another outlet of artistic expression. Just recently, Brager’s supervisor heard about the Kenra Dare to Design competition and encouraged her to enter the contest. She thought, why not?

“To prepare for the creation of my design, I searched Google for hairspray bottle designs from various companies to get a general idea of the direction most companies used. I wanted my design to be different than those. I wanted to create a simple design that stood out, and also to be celebratory of the 25-year anniversary and not confusing.”

Brager worked for a few weeks during the evenings after work to sketch out different designs, and draw out her final version.

“The inspiration for my design came from the spray itself. I wanted the number 25 to look like a burst of enchanting spray, simple, and stylish just like the product. This product’s fine mist sprays dry, not wet. It keeps the hair shiny and holds curls and updos really well—like magic!

Brager says this is her first beauty competition that she has won. “Designing this bottle was such a fun experience. I’ve never entered any contests or done anything like this before. I am so very glad I did!

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