Fashion Week

NYFW: Ponytails Made Chic on F/W '16 Runways

Elizabeth Jakaitis | February 19, 2016 | 3:04 PM
"The design team had taken a trip to Paris and were inspired by that French girl who didn’t really care about her hair, but still looked put together," said Lead Stylist Brian Buenaventura for Cutler/Redken Salons at Banana Republic's F/W show. This easy, low ponytail with a center part allows pieces to fall free around the face for a perfectly undone effect.
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“By employing a traditional macramé stitch technique, we’ve created a beautifully strong style that speaks to the feminine aesthetic of the clothes, while conveying the message of vigor,” says Aveda Guest Artist Jon Reyman at Leanne Marshall. For this look, hair was prepped with Aveda Thickening Tonic. A center part was created and hair was divided into three sections. The middle section was secured into a ponytail at the nape of the neck. Taking the left section, Reyman made a loop and brought it over the ponytail base and under the right section. While holding this formation in place, he took the right section under pony base and through the loop on the left side. He tightened them together to make a knot. He continued this process, next
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"Coach is all about the ‘cool girl.’ Messy ponytails, side parts and swept bangs created this individuality for each girl, with broken pieces around the face to add character in the front," said Guido, Redken Global Creative Director at Coach. "I used Wax Blast 10 to make the texture edgier and take away some of the softness while also adding grip to hold hair out of the way. I added some height to the crown which is always very flattering."
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“The inspiration for the hair was Morocco, diversity, and taking handmade artisanal items and incorporating them into fashion,” said Lead Hairstylist James Pecis for Oribe Hair Care at Edun. To complement the clothes, Pecis created a beautifully textured ponytail that was “light and airy.” He used Oribe Maximista Thickening Spray and Surfcomber Tousled Texture Mousse from mid-shaft to ends to create grit and a lived-in texture.
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“Full, thick hair is lightly cinched into the fluent Zen pony,” says Antoinette Beenders, Aveda global creative director at the Charles Youssef show. “It’s modern and strong, but it has soft, feminine details including shine, texture, and pony placement." The hair was prepped with Aveda Thickening Tonic and Dry Remedy Daily Moisturizing Oil to add texture and shine. Then, the model flipped her head over and hair was loosely gathered toward the back of the head. Using an elastic, the gathered hair was secured into a ponytail three inches from the base of the head. The model flipped her head back over and let the ponytail fall naturally. A 1/2 inch section of hair was wrapped around the ponytail to conceal the elastic and the look was finishe
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At this season's fall/winter Fashion Week in New York, ponytails were embraced as the on-trend style of it-girls on the go. The theme was full-bodied and tousled, often with face-framing wisps to add a feminine, undone feel. According to sources behind the scenes, this effect was often achieved with volumizing mousse, a rough blowdry and texturizing sprays for a touch of windblown texture. 

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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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