Growing Your Business with Existing Clients

Lauren Salapatek | April 1, 2016 | 7:54 AM
Photo By L'Oréal Professionnel

If there’s any business you can always rely on it’s those regular cut and color appointments with your loyal clients. As reliable as these consistent appointments are every four to twelve weeks, additional business is always welcome. Benefit your bottom line, with minimal effort and time, by introducing a personalized in-salon damage treatment that’s suitable for clients of all hair types.  

Hair damage is the number one hair concern of most women, according to a L’Oréal Professionnel Global Study. Pro Fiber gives you something fresh to offer both new and loyal clients during their visits that repairs all types of hair damage. The treatment features the innovative damage repair molecule, Aptyl 100. This compound molecule is made up of Aminosilane to fortify the hair from within and Cationic Polymers to resurface for soft, smooth strands. Since damaged hair features a negative charge, Aptyl 100 molecules—which are positively charged—are able to target and grip onto the most damaged areas of the hair fiber, leaving hair feeling and looking healthier.

To determine the appropriate Pro Fiber regimen, you’ll use the interactive Pro Fiber Consultation App (available for iOs and Android), to lead your client through a series of questions to evaluate her personal level of damage. Based on her hair texture, haircare routine, and the amount of heat and environmental aggressors her hair is exposed to, the level of damage is determined and the appropriate Pro Fiber regimen is recommended. Thanks to this collaborative process, your client is now aware of her damage level and she will likely seek to repair it with a Pro Fiber treatment during her visit. The in-salon treatment adds $40 more (SRP varies by market) to each appointment, helping you to grow your business with a simple treatment that can be done in as little as five minutes.

A key benefit of the Pro Fiber treatment is its ability to help keep the salon experience top of mind. The Pro Fiber Consultation App helps to continue your relationship and the damage conversation with your client after she walks out the door by sending reminder emails for re-booking. The App will even recommend the personalized at-home Pro Fiber products your client should be using to prolong the soft, silky results for up to six weeks. Typically, clients will purchase four products in their prescribed Pro Fiber regimen—the Pro Fiber Shampoo, Conditioner or Masque, Leave-In and Re-Charge—adding up to $120 (SRP varies by market) more, per client, to the bottom line of your business.

Learn more about L’Oréal Professionnel’s Pro Fiber in-salon and at-home treatments and products—and start incorporating Pro Fiber into your salon offerings today. Schedule a demo and experience the instant Pro Fiber results. Contact your sales consultant or call 1-800-345-5012.

Content sponsored by L'Oréal Professionnel

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