Close

Men's Trend: Touchable Texture by V76's Vaugh Acord

Modern Salon | May 31, 2016 | 10:30 AM
Photo 1 of 11
Photo 2 of 11
Photo 3 of 11
Photo 4 of 11
Photo 5 of 11
Photo 6 of 11
Photo 7 of 11
Photo 8 of 11
Photo 9 of 11
Photo 10 of 11
Photo 11 of 11

According to Vaughn Acord, founder of V76, today’s well-groomed man cares about his hair now more than ever. Overall, he adds, the look is relaxed and approachable. “It’s not overly polished. It’s touchable, lived-in and breaths.”

In addition to giving a great cut, Acord says male clients need direction when it comes to product selection and application. “Hairdressers shy away from selling, but should know that male clients are the most dedicated and loyal. They like quality in products and tools and buy items that last.”

Acord advises that all hairdressers and barbers keep an arsenal of products on display and demo in front of client, suggesting that the artist teach how to cocktail products to take the mystery out of styling.

“Make it easy for them to finish their own hair,” he says, “even though they will be touching it all day long. It’s not easy to keep a guy’s hands out of his hair.”

CREDITS
Hair: Vaughn Acord, assisted by Steven DeCarlo, Sheridan Pennington and David Peterson
Photography: Roberto LIgresti
Makeup: David Maderich for M.A.C. Cosmetics
Fashion styling: Rod Novoa

Get the Touchable Texture How-To here.

 

More from HIS Modern Grooming

Spencer Stevenson, aka Spex, is a world-renowned hair loss expert who offers unbiased advice based on his own research and experience.
Expert Advice Sponsored by Hair Restoration Laboratories

6 Truths for Stylists From a Hair Loss Expert

April 23, 2019

Spencer Stevenson has been battling hair loss for years. He’s had five hair transplants and figures he has spent close to $45,000 on hair loss solutions. He has become one of the world’s foremost hair loss authorities, pledging to provide honest, ethical and unbiased advice for hair loss sufferers. For the first time, he shares his insights into hair loss with salon professionals.

Hair Cutting Sponsored by Sexy Hair

6 Medium and Long Haircut Trends for Spring

April 9, 2019

The challenge? How to keep bobs, lobs and long layered haircuts—cuts that make our clients so happy—looking modern and interesting. Find out how cutting and styling experts are keeping things fresh this season.

Load More