Close
Portfolio

COLLECTION: Pop Culture By Matthew Tyldesley

Maggie Mulhern | June 8, 2016 | 6:07 AM
Photo 1 of 4
Photo 2 of 4
Photo 3 of 4
Photo 4 of 4

"This collection was inspired by the '60s, '70s and '80s pop culture," says Matthew Tyldesley who adds that it was also inspired by classic singers such as "Joan Jett, David Bowie and from the cutting styles of hair legend, Vidal Sassoon."

The collection also plays heavily on the primary colors red, blue and yellow. From the backdrop to the hair accent pieces and hard lines, the resulting mullets and bobs scream POP CULTURE.

Meetings were planned prior to the shoot with all parties and the shoot took a total of seven hours with proper planning and communication. "I have worked with the makeup artist, stylist and photographers for years and I enlisted them to execute the shoot," adds Tyldesley. "The hair was colored, cut and styled on each model using Redken styling products including Hardware Gel 16, Iron Shape 11, Fashion Works 12, Control Addict 28 and Shine Flash 2."

Hair: Matthew Tyldesley: Matthew Tyldesley www.matthewtyldesley.com @hairbymatt

Makeup: Isidro Valencia: Isidro Valencia @valencia0612

Styling: Genna Yussman: Genna Yussman www.gennayussmanvintagebydesign.com @gennayussman

Photography: Clay Cook:  Clay Cook www.claycookphotography.com @claycookphoto

Models: Olivia Kuykendall, Abby Hendershot, Asia Warren, Heyman Talent

 

More from Portfolio

Portfolio
Portfolio

English Garden: Volume, Texture, Waves and Glam in Olivia Garden's Newest Collection

Alison Alhamed | March 26, 2019

While conceptualizing the latest collection for Olivia Garden, session stylist Steve Elias was inspired by the brand’s name. “It’s too simplistic to say, ‘Let me create a garden-inspired collection because your brand is called Olivia Garden,’” Elias says. “Using Olivia Garden tools for the last three years on collections and editorial work has allowed me to push my creative work further.”

Load More