How-to: The Perfect Platinum-White Blonde Formula
White is hot this summer!
Hollywood trendsetters have been amping up their blonde by going platinum-white.
Jennifer Lawrence, Taylor Swift (pictured), Kristen Stewart and more have traded in warmer hues for icy tones, and Pravana has formulated a white-blonde for your clients requesting to emulate their favorite star.
Get the look: Platinum-white blonde
6 parts Pravana ChromaSilk Express Tones Clear + 2 parts Express Tones Pearl + 1 part Express Tones Beige + 1 drop Express Tones Violet
STEP 1: Lighten hair with Pravana Pure Light Power Lightener and choice of developer. Process until level 10 lightness achieved.
STEP 2: Shampoo and condition with The Perfect Blonde Toning Sulfate-Free Shampoo and Conditioner to eliminate brass. Dry hair.
STEP 3: Apply given formula (above) to pre-lightened hair. Start in the back and at the root then work up. Work remaining color through ends, starting in the back and working up.
STEP 4: Process 5 minutes at room temperature.
STEP 5: Shampoo, condition and protect with The Perfect Blonde Purple Toning Regimen.
Pro tip: Continue using The Perfect Blonde Purple Toning Regimen to reduce brass and keep blonde bright.