Event Coverage

Behind the Scenes: Moroccanoil's 2016 NAHA Presentation

Lauren Quick | August 9, 2016 | 12:49 PM
Photo 1 of 14
The mood board and inspiration for Moroccanoil's 2016 NAHA presentation.
Photo By Lauren Quick Photo 2 of 14
Kevin Hughes prepping a model backstage.
Photo By Lauren Quick Photo 3 of 14
Hughes drove real butterflies in from California to adorn models' hair.
Photo By Lauren Quick Photo 4 of 14
Photo By Lauren Quick Photo 5 of 14
Finger-waved wefts for one of the elegant, avant garde styles.
Photo By Lauren Quick Photo 6 of 14
Photo By Roberto Ligresti Photo 7 of 14
Photo By Roberto Ligresti Photo 8 of 14
Photo By Roberto Ligresti Photo 9 of 14
Photo By Roberto Ligresti Photo 10 of 14
Photo By Roberto Ligresti Photo 11 of 14
Photo By Roberto Ligresti Photo 12 of 14
Photo By Roberto Ligresti Photo 13 of 14
Photo By Roberto Ligresti Photo 14 of 14

The 2016 North American Hairstyling Awards (NAHA) did not disappoint attendees this year—from the finalist and winners to the host and the presentations, everything and everyone that crossed the stage was energized and pulsing with creative life.

Moroccanoil made a beautiful statement during its stage presentation. Kevin Hughes, global ambassador and spokesperson for Moroccanoil, and the creative team displayed 12 models, including two men, that were inspired by royalty and love.

“We felt it was important to make a strong statement regarding the importance of love during difficult times, to remind all of us that love truly conquers all," Hughes said. "Hairstylists are some of the world’s most compassionate people, and I’m incredibly proud to be a part of this exceptional community representing Moroccanoil, a brand that inspires and empowers hairdressers all over the world.”

Hughes said he wanted to infuse a bit of happiness and joy into the evenings festivities because there has been so much trauma in the world recently. Models were elegant yet whimsical; they sported various forms of crowns, and many were adorned with real, preserved butterflies that Hughes drove with him to Las Vegas to California. 

"Our video is about community and love is love is love—and being good people," Hughes said. "It's about total love. I built on that with wardrobe and everything. It's very avant garde, but it's still beautiful because it's Moroccanoil."

Hughes said the presentation is a big step for Moroccanoil; he really wanted to drive home the idea that it isn't just a luxury brand but a brand for the professional first.

"We're really focused on the stylists," Hughes said. 


Facebook Comments

More from Event Coverage

The Grand Prize Winner, Jessica Warburton

Bio Ionic Crowns a New Style Awards Winner

Anne Moratto | April 25, 2017

Celebrating the artistry of hairdressing with a social media and onstage styling challenge, Bio Ionic chose their 2017 Style Awards winner at Club Avalon in Hollywood on April 23, 2017. The winning look featured a punk Disney princess, with long, textured pieces and her wardrobe was inspired by Warburton’s idol, filmmaker Tim Burton.

Event Coverage
Event Coverage

Intercoiffure Nouveau Top Ten Finalists Announced

Maggie Mulhern | March 3, 2017

MODERN would like to congratulate the Top Ten finalists in the 2017 Intercoiffure Nouveau Creative, Cut, Color, and Texture Contest. These artists, all working at Intercoiffure member salons, were asked to to submit a dynamic haircut and texture displaying versatility and creativity with distinct color as a vivid component of the overall look. Learn more here.

Load More