Fashion Week

NYFW: Moroccanoil At Marchesa Spring/Summer 2017

Maggie Mulhern | September 16, 2016 | 6:42 AM
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Moroccanoil Global Ambassador Antonio Corral Calero created two very beautiful yet unique looks to complement the Marchesa Spring Summer 2017 collection.

According to Calero, The hair is “sleek and sophisticated with a touch of glamour. This romantic and edgy, off-the-face style beautifully contrasts the ethereal and feminine spring/summer collection.”


Sleek and straight

  1. To ensure strands have a smooth foundation, prep the hair from root to tip with Moroccanoil Treatment.
  2. Beginning at the nape of the neck, apply Moroccanoil Heat Styling Protection from root to tip and flat iron strands with Moroccanoil Titanium Ceramic Hairstyling Iron. Continue this process from nape to the crown, followed by the each side until all hair has been straightened. Hair should be saturated with product so that it appears lacquer like—not wet.
  3. Next, section off the hair at the top of the head by drawing a horseshoe shaped part from the top of the left eyebrow arch, back to the crown, and around and up to the right eyebrow arch. Clip section to the top of head and out of the way.
  4. Using a fine tooth comb, comb hair at the right side toward the back of the head. Mist with Moroccanoil Luminous Hairspray Medium for shine and hold, and blow dry in this direction with the Moroccanoil Tourmaline Ceramic Hair Dryer using the pinched nozzle attachment. Tightly secure section at the back of the head with a small, clear elastic. Repeat this process with the section of hair at the left side of the head.
  5. Taking the section at the top of the head, mist with Moroccanoil Luminous Hairspray Medium and comb backwards over the crown of the head and down the back—covering the two small ponytails.
  6. Finally, accessorize the style on
  7. Mist with Moroccanoil Luminous Hairspray Medium to tame any fly aways and ensure lasting shine and hold.


Naturally textured

  1. Apply a dime size amount of Moroccanoil Treatment on dry hair from mid-lengths to ends for manageability and long-lasting shine.
  2. Revive curls with Moroccanoil Curl Re-energizing Spray for an instant boost of moisture and to add definition and smoothness.
  3. Gently separate curls and add a jeweled brooch to each side of the head just behind the ear and in line with the cheekbones.
  4. Mist with Moroccanoil Luminous Hairspray Medium to tame any fly aways and ensure hold.


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NYFW: Natural Texture and Shine from Evo for Mara Hoffman

September 13, 2018

Natural texture and shine were the hair trends seen from Evo at Mara Hoffman during NYFW.  "For me, the hair look was about letting go of perceived standards of beauty and instead, focusing on the beauty of the individual," says Gareth Bromell, Evo Hair Global Ambassador. "To celebrate the diversity of the individuals, i enhanced each model’s natural hair to allow their natural texture to shine. a simple look, providing a natural nod to all that comes from this earth."

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