Expert Advice

Talking Sheet: What are Sheet Masks and How Can They Be Used at the Salon?

Jamie Newman | September 28, 2016 | 2:50 PM
Repechage's Lamina Lift Mask is made with an organic blend of eco-certified seaweeds, orange water, aloe vera and natural botanicals to provide soothing, cooling and moisturizing effects.
Photo By Repechage Photo 1 of 5
Photo 2 of 5
Satin Smooth's Collagen Masks focus on a variety of areas of the face, including under eyes, lips, occipital area, neck and entire face. Blended with wholesome ingredients of Milk 'n Honey that exfoliate and hydrate the skin, and natural plant ingredients and marine-based collagen boost skin's firmness. Aloe, vitamin E, vitamin C and rose oil soothe and nourish.
Photo By Satin Smooth Photo 3 of 5
Aroma White C+ Intense Brightening Mask by Decleor works to hydrate, brighten and even skintone. Enriched with “White Focus” complex to target uneven skin tone and dull complexions and help regulate the skin’s pigmentation process.
Photo By Decleor Photo 4 of 5
Le Mieux's serum-saturated, marine collagen mask incorporates peptide technology, featuring two potent peptides, marine collagen, antioxidants, Vitamin C and eight botanical extracts to hydrate, brighten, and improve the appearance of sagging facial contours.
Photo By Le Mieux Photo 5 of 5

You've seen the social media posts—someone takes a selfie with a weird-looking mask covering their lips, undereyes or entire face. ’Tis the season, but we’re not talking about serum-soaked Halloween masks.

Sheet masks are the latest skincare craze, and professional brands are taking note of their benefits for a plethora of skincare concerns and ease-of-use.

Lydia Sarfati, CEO and founder of Repêchage, defines sheet masks as “hygienic, uni-dose masks saturated with beneficial ingredients such as seaweed extract, orange water, organic aloe, rooibos, green tea, licorice root, horse chestnut and moisturizing agents such as hyaluronic acid.”

Most use a cotton sheet; others use materials such as seaweed or hydrogel as the base to saturate these various skincare ingredients on. The masks are left on the client’s face for an extended period of time—usually 20 to 30 minutes—to give skin enough time to reap all the benefits.

“Sheet masks are a fuss-free approach to skincare and are suitable for clients with all skintypes,” Sarfati says. “The masks help refresh the look of makeup and make the skin appear dewy and nourished. They are especially great for those who are on-the-go, as they can be applied out in the open or at the facial bar, and are ideal for those looking for a quick skin enhancement!”

Sheet masks go beyond full-faced treatments. There are now similar products that target hands, feet, lips, under-eyes, and more.

Unlike cream masks, sheet masks can be applied to a client’s skin with easy, mess-free removal. No water is needed for the service, so the masks can be applied anywhere in the salon. The masks usually come in individually-wrapped plastic packaging. Simply apply, wait the specified time, remove, and massage the excess serum into skin.

To incorporate sheet masks into your own services, Susanna DiSotto, director of marketing, Satin Smooth, suggests using them during any waiting time.

“Color processing, conditioning, polish drying or any other time your client can recline in the salon is time for a mask treatment,” DiSotto says. “If makeup removal isn’t an option, try a neck or lip sheet mask.”

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