Close
Expert Advice

HOW-TO: Illumina Blonde by Wella Professionals

Victoria Wurdinger | April 23, 2014 | 8:16 AM

Dean Roybal

Wella Professionals Top Artist

THE VISION: “In a world where we all want to shine, Wella Professionals Illumina Color offers new shades for a new year and a new look,” Roybal says.

FORMULAS/APPLICATION: Natural Level 7

Formula 1: Wella Blondor Soft Blonde Cream mixed in a 1:2 ratio with 20-volume developer

Formula 2: Equal parts Wella Professionals Illumina 9/43 + 1.9% Color Touch Developer + Wella Professionals Color Post Treatment. (This combination allows an Illumina Glossing Service.)

Formula 3: Equal parts Wella Professionals Illumina 10/1 + 1.9% Color Touch Developer + Wella Professionals Color Post Treatment

STEP 1. Apply Formula 1 from scalp to ends. Process until pale yellow stage. Then cleanse and condition with Wella Professionals Color Post Treatment.

STEP 2: To tone, divide the top from the bottom with a zigzag parting that separates the layers and utilizes the shape of the cut to determine toner placement. This will create dimension that dances through the hair and a natural, shaded effect. Apply Formula 2 to bottom hairline/perimeter of the cut shape. Apply Formula 3 to top section. Process 20 minutes, then cleanse and condition. Photography: Robert Lynden for Wella Professionals.

HOW-TO: Illumina Blonde by Wella Professionals

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More