Hair Color Trends

FORMULA HOW-TO: Bright, Fresh Blonde

Lauren Quick | April 7, 2014 | 7:33 AM

FORMULA HOW-TO: Bright, Fresh BlondeFlirty and fresh are what comes to mind when we see colorist Kathryn Hornick's blonde color on client Kelley, a natural level 7 with severely outgrown foils.

Hornick is a technical specialist for Wella Professionals and part of Wella's Team ICAN. She works at Root Salon in Minneapolis.

Using three different Wella Blondor formulas, Hornick transformed Kelley's virgin hair in a double-process application beginning with midlengths, followed by ends and lastly, her scalp.


STEP 1: Apply Wella Blondor Multi Blonde Powder + 30vol to midlengths; an inch from the scalp to the previous foils.

STEP 2: Follow with Wella Blondor Multi Blonde Powder + 20vol to ends on top of previous foils

STEP 3: Apply Wella Blondor Soft Blonde Cream + 20vol to the scalp. Process to a pale yellow.

STEP 4: Shampoo and rinse thoroughly and towel-dry.

STEP 5: Apply 25g 10/6, 5g 10/0, 60g 1.9% emulsion to midlengths and ends.

STEP 6: Use 20g 10/6, 10g 10/0, 60g 1.9% emulsion to new growth. Process 5-8 minutes.

STEP 7: Finish by rinsing thoroughly, towel drying and condition with Wella's Post-Color Treatment.



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