Expert Advice

HOW-TO: "Power Red" by Pasquale Caselle

Victoria Wurdinger | April 4, 2014 | 12:07 PM

Pasquale Caselle

International Creative Director for IT&LY HAIRFASHION N.A.

THE VISION: “Power Red” to embrace the strength, love and emotion the color red signifies.


Formula 1: Equal parts IT&LY’s Aquarly 7RF (Flaming Red Medium Blonde) + 7R (Medium Copper Blonde), mixed in a 2:1 ratio with Synergetic Emulsion Cream 20-volume developer

Formula 2: Blondly tube bleach mixed with 30-volume Oxily developer in a 2:1 ratio (Most of the tube used for this hair.)

Formula 3: Light + Passion toner in Copper, mixed in a 2:1 ratio with 10-volume Oxily

STEP 1: Apply Formula 1 to the base. While it processes, use Formula 2 in randomly placed, sliced highlights. Process until the highlights reach the pale yellow stage. Leave in foils for the next step.

STEP 2: Mist the unfoiled hair with equalizer, mix a small amount of water into the remainder of Formula 1, and run it through the unfoiled hair from roots to ends. Process an additional 10 minutes.

STEP 3: Remove foils, shampoo, rinse thoroughly, towel dry and apply Formula 3 from roots to ends. Process 20 minutes.

Make-up: Linda Caselle

Photography: Christian Ortega

HOW-TO: "Power Red" by Pasquale Caselle

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