Pravana Vivids Haircolor Creates Art on Canvas and on Hair
In 2013, MODERN SALON was delighted to work with the team at Pravana led by Pravana’s International Artistic Educator Alan Papaleo on a beautiful photo shoot that demonstrated the versatility of their VIVIDS haircolor line and illustrated how they can be an entry point to introducing pops of color on a client. Papaleo, in addition to being a salon owner and educator, is also an accomplished fine artist. In this video, Papaleo works off the final image that was published in MODERN SALON, recreating a paint-on-canvas version of the photograph but instead of oils or watercolors, Papaleo worked exclusively with Pravana Vivid shades. These rich pigments produced vibrant results and the finished painting hangs in the reception area of Pravana’s new headquarters.
“I’ve always said that hair is art that you can part,” says Papaleo. “The technique using the Vivids was a lot like I would do with hair. I wanted to show creativity with color. “