Industry News

David Raccuglia Named Creative Consultant to American Crew

Anne Moratto | April 25, 2014 | 10:57 AM

  David Raccuglia Named Creative Consultant to American Crew

 American Crew, the professional men’s grooming line, announced the return of company founder David Raccuglia as a key creative consultant.

In his new role, Raccuglia will take his place behind the camera as the iconic photographer of American Crew, and will lead additional photography projects with other Revlon brands. He will use his category expertise with the marketing and education teams to further the brand’s commitment to innovation, imagery and excellence for both American Crew and Style Masters, a Revlon Professional brand.

 “We welcome David back to the Revlon family, and look forward to his creative expertise to expand our professional brand portfolio,” said Martin Flaherty, General Manager, Revlon Professional Brands, USA.

 Raccuglia launched American Crew in Chicago in 1994, starting a movement in the beauty industry that paved the way for men’s grooming to stand on its own. The initial six products – Daily Shampoo, Daily Conditioner, Texture Crème, Firm Hold Styling Gel, Light Hold Styling Gel and Pomade – created a turning point in men's grooming. Raccuglia's expertise and commitment to barbering meant American Crew answered the need for products created especially for men.  During his time away from the company,he continued his work as an accomplished fashion photographer, and a leading industry authority on men’s grooming.

More from Industry News

Industry News Larisa  Love
Industry News

Larisa Love Joins Bellus Academy “Style for the Road” Event Celebrating Beauty, Barbering and Bikes

November 30, 2018

On Saturday, December 1, barbering, bikes, American Crew and Bellus Academy will come together to celebrate the opening of Bellus Academy’s Chlula Vista campus. From 5 p.m. to 9 p.m. the “Style for the Road” event will feature style demonstrations by some of American Crew’s most accomplished guest artists and offer free haircuts to guests. Larisa Love will be sharing all the excitement on Instagram.

Industry News
Industry News

Industry Mourns Gino Trunzo

Maggie Mulhern | November 14, 2018

MODERN and the industry mourns the loss of Gino Trunzo who died yesterday in Mexico of a heart attack. Trunzo made a name for himself in the nail world as both a manicurist and essie’s Assistant Vice President and was named assistant vice president of business development for Redken and Pureology earlier this year.

Load More