HOW-TO: Braided Styles by Malcolm Edwards at London Fashion Week
Designer Alice Temperley was focused on day looks with a cleaner silhouette and ample layers for her London Fashion Week Fall/Winter 2014 collection. "This seasons is inspired by St. Petersburg, stained glass windows and rich graphics," Temperley says.
Lead Stylist Malcolm Edwards used Moroccanoil products to design bohemian braids for the collection. "The Temperley girl is a world-traveler and carefree spirit," Edwards says. "She has a naive approach to her beauty care. The hair is both youthful and playful; simplistic with a little detail of interest."
STEP 1: Prep hair with Moroccanoil Treatment applied through mid-lengths to ends. Comb it through. For finer or lighter-colored hair, use Moroccanoil Treatment Light. This step provides shine and manageability.
STEP 2: Take a small, palm-sized amount of Moroccanoil Volumizing Mousse and work it through wet hair from roots to ends and spread it evenly by combing it through the hair.
STEP 3: Blow dry with assistance from a Moroccanoil Ceramic Round Brush.
STEP 4: Use a curling iron through the hair at the front, just at the roots, for more sexy definition and to frame the face.
STEP 5: With the hair in a low-side parting, take two sections of hair at the back (at either side of the parting) and braid them. The braids should start tight at the top and get looser.
STEP 6: Braid these in loosely to one side with the remaining hair. This gives subtle detail but keeps the overall look very loose.
STEP 7: Spray the full head with Moroccanoil Luminous Hairspray Strong to hold the look, and finish with a light mist of Moroccanoil Glimmer Shine Spray for extra definition and shine.