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Event Coverage

4 Braid Styles Seen at America's Beauty Show

Katie Georgas | April 3, 2014 | 8:54 AM

We saw big textured braids to small multiple braids on the floor at America's Beauty Show.

4 Braid Styles Seen at America's Beauty Show

4 Braid Styles Seen at America's Beauty Show

4 Braid Styles Seen at America's Beauty Show

4 Braid Styles Seen at America's Beauty Show

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Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

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