Expert Advice

RUSK Styling Launched

Maggie Mulhern | March 14, 2014 | 6:17 AM
Photo 1 of 7
Photo 2 of 7
Photo 3 of 7
Photo 4 of 7
Photo 5 of 7
Photo 6 of 7
Photo 7 of 7

RUSK Styling Launched

The new RUSK Styling line was introduced to the Beauty Press this morning in NYC. International Artistic Director Gerard Caruso was there to demo the 5 products on models and share the magic of the new line. Also part of the press conference was Marketing Director Gretchen Shomo who offered more information on the technology and packaging.

"Rusk is founded on products by stylists for stylists," says Shomo, "It's all about edginess and guts which are steet smart. This new line speaks to that. These products are great for the hair while giving powerful stylablitlity.  These products are made with our 'Style Plus Strength Complex', comprised of three important ingredients: Hydrolyzed Quinoa, Silk Amino Acids and Hydrolyzed Keratin. These strengthen the hair and provide color protection. These are normally thought of in a treatment, but RUSK put them in this styling line." The line includes Freezing Spray, Putty, Glue, Texture and Paste, all with the RUSK team seal of approval.

"This is an awesome line," says Caruso. "These five products can create any and every look. We can go from one extreme to the other...stopping a bird in flight or finish something softer. We've created products that help to enhance the artistry of the hair. We've returned to the roots of RUSK."

More from Expert Advice

Expert Advice Sponsored by Salon Centric

Hashtag Secrets of a Top Beauty Influencer

October 17, 2018

With 108,000 Instagram followers, styling and top beauty influencer Shelley Gregory (@shelleygregoryhair) knows her way around social media, including the hashtag component. Here’s how she maximizes her hashtag game.

Expert Advice
Expert Advice

2018 MODERN SALON 100: Hai Tran @hai.stylist

Jamie Newman | August 1, 2018

You've probably seen Hai Tran (@hai.stylist)'s viral-on-Instagram post about the color journey from black to blonde, which maps out the time, cost, and sessions it takes to a client to get from a box-dye black to a pale silver. But, the rest of his page is just as well-organized and beautifully organized. Learn more about Tran here.

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More