Event Coverage

HOW TO: Antoinette Beenders for TIBI

Maggie Mulhern | February 24, 2014 | 8:59 AM
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Antoinette Beenders for Aveda was the lead stylist for the TIBI Fall/Winter 2014 collection.
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  Antoinette Beenders added drama to the TIBI Fall/Winter 2014 Collection with a "country girl meets ubranite" finish. Says TIBI designer Amy Smilovic, "We wanted the hair to express a clean, natural feel, but still convey soul and a refined grittiness. Imagine a natural beauty from the countryside who has the energy and Je ne sais Quoi of an urbanite. From the clothing to the hair, we wanted to show how these contrasting forces can co-exist."

Beenders, Aveda Global Creative Director, met the challenge with typical expertise, grace and creative. "There is effortless texture with a mini mohawk," she says. "It's all based on braiding, but in a very loose way." In addition to the braid along the top center parting, two braids are created at the sides to tie the hair away to keep the front of the hair off the face. "It's texture, clean, texture," she says. "It's a fun look."

STEP 1: Begin by spraying Pure Abundance Style Prep liberally into the hair all over to boost volume and to create texture.

STEP 2: Take an inch-wide section of hair right at the top of the head at the hairline and create a tight braid down the center of the head. Stop braiding at the crown and use an elastic that matches the hair color so it disappears into the hair.

STEP 3: Take a small section of hair above the left ear and braid down to the end. Repeat on the right side and connect both braids underneath the hair at the nape of neck to hold hair away from face.

STEP 4: Create three large, loose braids with the remainder of hair at the back and quickly clamp a flat iron down them. Gently unravel, tousle and run Dry Remedy Moisturizing Oil through hair.

STEP 5: Finish off the look with a misting of Control Force Hair Spray all over for a strong but barely-there hold.

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