Industry News

ISBN to Present Pat Parenty with 2014 Legend Award

Stacey Soble | May 1, 2014 | 11:55 AM

ISBN to Present Pat Parenty with 2014 Legend AwardThe International Salon/Spa Business Network (ISBN) will present its 2014 Legend Award to Pat Parenty, president, L’Oréal USA Professional Products Division and SalonCentric, at its Annual Conference, “The Business of Being Social,” May 4-6, at the Terranea Resort in Rancho Palos Verdes, CA. The ISBN Legend Award is presented by the owners, CEOs and senior executives of the top multi-unit salon and spa companies to industry partners who have made extraordinary contributions to the growth of the professional salon industry.

Past Legend recipients have included Farouk Shami, CEO/founder of Farouk Systems; George Schaeffer, founder of OPI Products Inc. and now the CEO of Aloxxi; John Paul DeJoria, entrepreneur and co-founder of John Paul Mitchell Systems; hairdressing icon Vidal Sassoon and Redken Founder Paula Kent Meehan.

“Pat Parenty’s commitment to the professional beauty industry and more importantly to the salon professional has always been evident and has played a big part in the success of both Redken 5th Avenue and L’Oréal,” says Phil Horvath, general manager/vice president, ULTA Salons and an ISBN past president. “His honesty and integrity have made him a great leader and business partner to all those who have had the good fortune to work with him. Our partnership with Pat over the past 15-plus years has been a key part of ULTA’s success!”

Adds Paula Malloy, an ISBN past president, “Pat Parenty has spent his life in the salon Industry creating programs and products with one thought in mind: ‘How do I assist the salon professional in making a better living and living a better life?’ He is a true advocate for the professional beauty industry and the people who spend their lives making the world more beautiful one client at a time.”

“I am honored that the ISBN has chosen to give me this year’s Legend’s Award,” says Parenty. “I have always had great respect for the leadership of ISBN over the years and believe in their mission to develop the professional beauty industry and the salon experience. I have always believed as a leader for L’Oréal in the professional beauty industry that we have a responsibility to ensure the positive development of our industry to allow all salon professionals to earn a better living and live a better life! I want to thank ISBN for giving me this award, and I look forward to working with them and continue to benefit our industry.”

Parenty graduated with a B.A. in Business Management from Moravian College in Bethlehem, PA, in 1980. After graduation, he joined the Federated Department Store executive training program. In 1983, he joined the professional salon industry as a territory manager in the northeast for Lamaur, Inc. based in Minneapolis. Over the next several years, he held several positions with Lamaur in sales and marketing and assumed the vice president, Salon Division position in 1988.

Parenty joined L’Oréal’s Professional Products Division as vice president, sales for Redken in January 1997. He became vice president, general manager for Redken in 2000 and senior vice president, general manager in 2002. Under his leadership, Redken had double-digit sales and profit growth, as the company evolved its original DNA of innovative technology and strong education to create an inclusive culture that attracted salon stylists throughout the U.S. market.

In 2009, Pat moved into a his role as president U.S. Brands, L’Oréal Professional Products Division, overseeing the U.S. business for Redken, Pureology, Matrix, L’Oréal Professionnel, Mizani, Kérastase, Shu Uemura Art of Hair, L’Oréal Technique and Essie. In 2010, he was promoted to president, L’Oréal USA Professional Products Division and SalonCentric.

Multi-unit salon and spa owners and senior executives still have time to register for ISBN’s 2014 Conference and congratulate Parenty in person. The packed agenda features executive leadership content, including:

• Chris Brogan’s keynote, “Helpful is the New Business Frontier” and “Mastering the Digital Channel” workshop;

• Shalom Saada Saar, PhD’s, keynote, “Leading a High-Performance Salon/Spa” and Dr. Saar’s leadership workshop;

• “Connected CRM: Delivering on a Data-Driven Retail Business Strategy," presented by Mike Mojica, executive vice president and general manager, retail, for Merkle Inc. and a CRM workshop.

• Two industry trends presentations: BSG’s Pat Neville will present “Industry Trends, Challenges and Opportunities for Grownth,” and MODERN SALON Media’s Steve Reiss will present, “Beauty Industry Trends: Risks and Opportunities.”

• ISBN’s members’ Keys to Success presented by Paige Cheever, Design 1 Salons, Michigan; Brandon Bailie, Rocco Altobelli Salons, Minnesota; and Laura Silver, Salon Resource Group, Canada.

• ISBN’s signature Speed Meetings with partner vendors;

• The annual golf outing at nearby Trump National Golf Course, the opening President’s Reception, the Club ISBN Party sponsored by TIGI; and the closing dinner, sponsored by L’Oréal USA and John Paul Mitchell Systems.

• And plenty of time for peer-to-peer networking to share success stories and solutions to challenges.

The International SalonSpa Business Network is comprised of more than 50 top companies, owning two to more than 10,000 salons and/or spas each, with combined gross sales of more than $10 billion annually. The membership represents more than 25,000 salons and employs more than 250,000 people licensed in the cosmetology field, who facilitate more than 500 million client transactions per year. Call 1-866-444-4272 or visit for more information on joining and on attending ISBN’s Conference and connect on the International SalonSpa Business Network’s Facebook page.

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