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Technology in the Salon Industry with Martin Edwards, SalonBiz

Anne Moratto | July 7, 2014 | 12:26 PM

WE ASKED INDUSTRY LEADERS TO TALK ABOUT WHAT TECHNOLOGICAL AND INDUSTRY TRENDS THEY SEE ON THE HORIZON AND HOW THEY THINK THESE CHANGES AND INNOVATIONS WILL SHAPE OUR WAY OF DOING BUSINESS IN THE FUTURE.

Technology in the Salon Industry with Martin Edwards, SalonBiz

“Mobile technologies and our consumers' growing reliance upon them will continue to shape our future. Service providers and consumers demand greater control and increased convenience, preferring to self-serve in areas of booking, referrals and product replenishment. We see opportunity in automating the relationship between the consumer and the business - providing deeper and stronger relationships in the future. Quality of experience will always be an important element, but embracing technologies that connect the beauty businesses with our intended consumer is no longer an option.”

--Martin Edwards, global sales director, SalonBiz

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