Expert Advice

How can I keep reds vibrant and stop fading?

Amber Dawn | July 29, 2014 | 10:37 AM

Q: How do you prevent reds from fading and keep them vibrant?


A: “The key to successfully coloring virgin hair red when using Schwarzkopf Professional permanent color is to avoid using developer volumes higher than 20,” says Amber Dawn, Schwarzkopf Professional Brand Ambassador. “Also, always raise the level to achieve lighter reds, not the developer volume, and use a semi or demi color like Igora Viviance on the ends to maintain vibrancy. Using terrific after care products keeps this color from fading.”


Amber Dawn, Schwarzkopf Professional Brand Ambassador

Facebook Comments

More from Expert Advice

Expert Advice Sponsored by Sexy Hair

3 Upstyling Tricks That Will Change Your Life

June 14, 2018

Stylists who excel in the art of the updo often develop clever little tricks for creating outstanding work. Here are three go-to techniques, created by Sexy Hair artists, used to create the three looks in their latest collections.

Load More