Expert Advice

Favorites are New Again: Beauty Brands Spinning "Retro"

Rosanne Ullman | May 8, 2014 | 12:25 PM
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This article is part of VINTAGE VIBE, MODERN STYLE, a special section MODERN SALON produced as a custom collaboration with CosmoProf. Covering one of the hottest style, design and culture trends of the year, this special section explored trends and presented limited edition products for salons.

Five American International Industries brands spin retro.

A VINTAGE theme is so in sync with what clients are looking for today that you can promote it from any angle! China Glaze’s Twist & Shout kit includes current shade faves and all the tools necessary to customize a vintage swirl to please clients today; illustrated instructions will spark your creativity. Brand Manager Tara Schoellermann offers a tip: “For easy clean-up, apply tape to the cuticle prior to creating the design.”

Cool cats puffing up their pompadours and combing back their slick styles would have loved to get back to the future to pick up Woody’s Mega Firm Gel to hold their style all day long! The gel also comes paired with top-selling Just 4 Play Body Wash in a Cruisin’ In Style display featuring a photo of a retro car.

The aroma of a peppermint stick, the taste of red licorice and the sight of cotton candy are all recreated in Candy Licious Lip Balms, with a fruit trio of lemon drop, lime gum drop and grape lollipop rounding out the selection. “These balms are long-lasting, fit in any purse and make great party favors as well as fun little gifts,” says Nadia Fathallah, category manager.

While nail techs and clients have always loved Seche Vite Fast Dry Top Coats for their durable, high-shine finish that “makes every manicure or pedicure look like the client just left the salon even days afterward,” says Rachel Schafer, brand manager, a special Vintage Bucket holding the bottles brings the nostalgia and fun.

Ooh La Lash is a fun and flirty, vintage-inspired line that comes in a display holding a variety of playful and dramatic lashes ideal for creating a glamorous vintage theme. “Create your own modern spin on the iconic looks of Marilyn, Liz, Jean and Sophia,” suggests Kim Larosee, brand manager. “Choose a lash heavy on the end, and let the glue dry 30 seconds before application for a beautiful look that would make any silver screen star jealous!”

To see the complete VINTAGE VIBE, MODERN STYLE collection of limited edition, retro-inspired products and tools available this May and June, visit or

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