Summer Make-Up Trends from MAC Cosmetics
Victor Cembellin preps modelPhoto 5 of 7
On left leg: MAC Strobe Cream moisturizerPhoto 6 of 7
The Makeup Show Chicago 2014Photo 7 of 7
MAC is first and foremost a fashion brand, so Cembellin's trend report comes largely from that prerogative, but fashion does always trickle down to consumer trends in one from or another.
Think of natural skin, real skin. This look is all about being dewy, bronzed and fresh; it's make-up that doesn't look like you're wearing much make-up.
2. Light FX
Find new ways to highlight the face. White is important with this trend--it can be used as eyeliner, as a highlight inside the eye, etc. The natural skin becomes its own contour because of the highlights.
3. CC-Thru Color
Through this trend, focus on correcting colors on the face through color theory. There's also an emphasis on colors seen as bold--purples, greens, blues--being used in a more natural and neutral way by being utilized in pastel or lighter-value forms. Washes of color give a pastel effect.
4. The New Eye-Deal
Eyeliner is a timeless classic that heightens most anyone's look, but this trend in particular is about finding new and different ways to use the tried-and-true tool. Cembellin showed a look with negative space in the eyeliner on the lower lid; it's interesting and makes you look twice. Unconventional eyeliner is feminine and cool.