Making it Big: Alex Rivera, Platform Artist for Fromm Beauty
Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.Photo 2 of 17
Alex Rivera is born at Mercy Hospital in Chicago: 10 pounds 1 ounce.Photo 3 of 17
Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.Photo 4 of 17
Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.Photo 5 of 17
Gets his first hair cut at local barber shop.Photo 6 of 17
After getting noticed through social media, Fromm Beauty invites Rivera to platform at America’s Beauty Show, demoing shears, cutting techniques and hair tools.Photo 7 of 17
Graduates from cosmetology school and becomes an assistant at Bloomingdale’s Pink Hair Salon. Caption: As luck would have it, Rivera and First Chair editor Alison Alhamed were in the same graduating class at Pivot Point International.Photo 8 of 17
Enrolls in cosmetology school at Pivot Point International in Bloomingdale Illinois. Enters first beauty competition at the Illinois Association of Cosmetology Schools Statewide Student Competition.Photo 9 of 17
Rivera participates in a study abroad trip to London with his beauty school, discovering a love for travel and advanced education.Photo 10 of 17
Launches Instagram and YouTube accounts under the name @alexfaction, beginning a career as a social media make-up artist.Photo 11 of 17
Begins freelance career specializing in bridal parties.Photo 12 of 17
Rivera and classmates have their first experience with professional make-up application. “This is where Alexfaction is born!” he says.Photo 14 of 17
Riveras social media platform opens the doors for vast opportunities to share his makeup tips and tricks. Attends Make-Up Designory (MUD) academy at Pivot Point Evanston to become a MUD educator.Photo 15 of 17
Applies to the NYX Face Awards make-up competition and places in the Top 30 finalists. Pictured here: An Adam Lambert impersonation created by Rivera for the NYX Face Awards.Photo 16 of 17
Alex Rivera, Chicago-born cosmetologist, make-up educator and Platform Artist for Fromm Beauty uncovered a talent and passion for beauty after enrolling in Pivot Point International Academy in Bloomingdale, Illinois.
After graduating, he started a freelance career, specializing in bridal hair and make-up, falling in love with the power of transformation. Wanting to expand his make-up artistry skills, he became a certified Make-Up Designory (MUD) educator and began connecting with make-up artists of social media fame.
Because of his location and lack of model access, Rivera was forced to use himself as a model to practice the tutorials and techniques he was learning and creating. He launched a YouTube channel and Instagram account, @alexfaction, where he rapidly gained a following of nearly 40,000 inspired followers hungry for his tutorials. You can find Rivera on platforms around the country for Fromm Beauty, on YouTube demoing special fx make-up or on Instagram by following @alexfaction.