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Making it Big: Alex Rivera, Platform Artist for Fromm Beauty

June 19, 2014 | 9:20 AM
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Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.
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Alex Rivera is born at Mercy Hospital in Chicago: 10 pounds 1 ounce.
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Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.
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Halloween season inspires Rivera to focus on special fx make-up, gaining thousands of followers in-demand of make-up tutorials and inspiration.
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Gets his first hair cut at local barber shop.
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After getting noticed through social media, Fromm Beauty invites Rivera to platform at America’s Beauty Show, demoing shears, cutting techniques and hair tools.
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Graduates from cosmetology school and becomes an assistant at Bloomingdale’s Pink Hair Salon. Caption: As luck would have it, Rivera and First Chair editor Alison Alhamed were in the same graduating class at Pivot Point International.
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Enrolls in cosmetology school at Pivot Point International in Bloomingdale Illinois. Enters first beauty competition at the Illinois Association of Cosmetology Schools Statewide Student Competition.
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Rivera participates in a study abroad trip to London with his beauty school, discovering a love for travel and advanced education.
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Launches Instagram and YouTube accounts under the name @alexfaction, beginning a career as a social media make-up artist.
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Begins freelance career specializing in bridal parties.
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Rivera and classmates have their first experience with professional make-up application. “This is where Alexfaction is born!” he says.
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Riveras social media platform opens the doors for vast opportunities to share his makeup tips and tricks. Attends Make-Up Designory (MUD) academy at Pivot Point Evanston to become a MUD educator.
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Applies to the NYX Face Awards make-up competition and places in the Top 30 finalists. Pictured here: An Adam Lambert impersonation created by Rivera for the NYX Face Awards.
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  Alex Rivera, Chicago-born cosmetologist, make-up educator and Platform Artist for Fromm Beauty uncovered a talent and passion for beauty after enrolling in Pivot Point International Academy in Bloomingdale, Illinois.

After graduating, he started a freelance career, specializing in bridal hair and make-up, falling in love with the power of transformation. Wanting to expand his make-up artistry skills, he became a certified Make-Up Designory (MUD) educator and began connecting with make-up artists of social media fame.

Because of his location and lack of model access, Rivera was forced to use himself as a model to practice the tutorials and techniques he was learning and creating. He launched a YouTube channel and Instagram account, @alexfaction, where he rapidly gained a following of nearly 40,000 inspired followers hungry for his tutorials. You can find Rivera on platforms around the country for Fromm Beauty, on YouTube demoing special fx make-up or on Instagram by following @alexfaction.

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