Close
Expert Advice

Sam Villa Names Geneva Cowen Artistic Director

Anne Moratto | May 27, 2014 | 10:32 AM

Sam Villa Names Geneva Cowen Artistic Director

Founding Partner of Sam Villaâ and Redken Education Artistic Director,Sam Villa recently welcomed Geneva Cowen, a salon owner and educator based in Anchorage, Alaska, as Artistic Director.

“Sam has been my mentor for 15 years.  When looking for a mentor, it was essential for me that I believed in their core values and that their desires for the industry were in alignment with mine,” says Cowen. “Sam is the hardest worker I have ever met and always gives 100% of his intension and focus to help stylists earn better through sharing his heart and knowledge. It’s unwavering – that’s why he is who he is and I am so excited to be part of his team as we grow the salon industry thru passion and education.”.

“I’ve worked with Geneva for the past 15 years - she’s a creative powerhouse and generously shares for the greater good,” says Villa. “Her talent, creative expression and artistic skill are such an asset to our brand.”

www.samvilla.com

More from Expert Advice

Expert Advice Sponsored by Salon Centric

You’re Ready to Raise Your Prices. Now What?

January 14, 2019

You worry that raising your prices might cause strain on your clients. They may even leave. But as a businessperson, you really can’t afford not to raise your prices. Here are some smart strategies on how to raise your prices right.

Load More