Close
Expert Advice

How do I set color expectations if hair is too opaque or dark?

Deborah Gavin | July 29, 2014 | 1:33 PM

Q: How do you approach the canvas when it is too opaque or darker than the desired Level?

 

A: "Before promising anything, say 'Let’s see what your hair will allow,'" says Deborah Gavin, Keratin Complex International Artistic Director of Color. "This puts the responsibility on the existing color and what it will allow, rather than on you. If you aren’t sure if the client’s existing color will lift evenly, do a 3-minute test strand. Apply lightener to a slice in front, and process for 3-5 minutes. Wipe it off and see if the hair evenly lifted. Then have a conversation about realistic expectations. Create an action plan for how many visits the client needs to achieve the desired end result. Finally, set the client up for at-home success with the proper home care, and pre-book her."

Deborah Gavin, Keratin Complex International Artistic Director of Color

Facebook Comments

More from Expert Advice

Expert Advice
Expert Advice

SOCIAL MEDIA VIDEO - Best Practices

Maggie Mulhern | January 15, 2018

One of the highlights of the National Redken Artist Connection (NRAC) held this past weekend in Austin, Texas, was the “Social Training” session held by Aditi Sharma, Redken’s AVP PR & Social. “If you don’t embrace this platform” she says, “it will stunt your growth. If you don’t move to video, you’ll be left behind.” Best Practices here.

Load More