New Study Reveals Salon Color Sales Up 3.6%
In 2013, professional salon haircolor product sales grew by 3.6 percent in 2013 to $783 million, with haircolor continuing to be the primary driver of the salon business around which all other services revolve, according to the New 2013 Professional Salon Haircolor Study from Professional Consultants & Resources.. This in-depth study on the U.S. salon haircolor market is published annually. The study includes major sections on men’s haircolor services/products, haircolor advertising and shipment market shares for all leading haircolor corporations and by division.
“Salons of all types—independent artistic, large and regional chains, and chair and suite rentals—report that haircolor services are highly vital to the very survival and growth of their businesses and to the salon industry as a whole,” says Cyrus Bulsara, president of Professional Consultants & Resources, a leading strategic consulting company and data supplier to the professional beauty industry. “Salon haircolor services initially bring in clients for haircolor services, who then subsequently return for retouches, cuts, styling, blowouts, keratin treatments, other services and to purchase hair care products.”
The study also found that haircolor was still the largest, most robustly growing and major salon product category, and is projected to continue growing strongly over the next five years. The growth will come from increased salon visits by clients seeking gray coverage and young adults and Millennials seeking fashion color. New haircolor brands and trends toward color vibrancy drive growth for demi-permanents, permanents, vibrants/vivids, pastels, lighteners and color refreshers. Salon haircolor service dollars grew by 3.7 percent to $16.1 billion, as salon client visits increased. New and old evolving services like balayage, ombrés, highlights, tonal/low lights, pastels, vivids and vibrants created a fresh new demand. Other study findings included:
· Haircolor grew robustly in a recovering U.S. economy with better disposable incomes.
· Top distribution realignments are complete, allowing most salon haircolor brands to focus on salon education and growth.
· Chair and suite rentals continued to gain haircolor market share from mid-tier salon chains, as clients migrated away from impersonal mall salons and followed their favorite stylists.
· Manufacturers’ sales of demi- and semi-permanent color grew at 1.5 times the rate of all haircolor products.
· Men’s haircolor services for gray coverage/blending sharply increased at upscale men’s barbershops and salons.
· Crèmes/gels continued to outsell liquid haircolor in a huge usage shift. Major liquids all now have crème or gel versions.
· L'Oréal continued to lead overall haircolor sales with its Matrix, Redken, L'Oréal Technique and L’Oréal Professionnel brands.
· P&G followed closely with its rapidly growing full-service new and revived brands like Koleston, Illumina and Innosense.
· KAO’s Goldwell, Sally Beauty’s Color and Schwarzkopf followed, with strong growth shown by Sally’s own-label brands.
· Rounding out the market leaders were John Paul Mitchell Systems, Farouk Systems, Aveda, Framesi, TIGI and Joico.
· European Union (EU) haircolor companies like Keune, Davines, Framesi, AlfaParf, plus U.S. companies Pravana and Aloxxi, showed continued growth.
In addition, the study:
· Analyzes each color segment¬—permanents (liquid/crèmes), demi/semi permanents, bleaches, toners, refreshers—in detail.
· Covers major new brands like Wella’s Illumina, Beth Minardi Signature Color, Goldwell’s Elumen, plus restaged brands like Schwarzkopf’s Igora and L’Oréal’s INOA2 in detail.
· Identifies new product uses for creating translucent color, vivids, vibrants, pastels, luminous color and intricate demi-/semi-permanent effects and describes the evolution of balayage, ombrés, highlights, tonal lights, vivids, vibrants and pastels.
· Details formulation and toxicity issues surrounding MEA (monoethanolamine), PPD (paraphenylenediamine) and many other chemicals deemed unsafe per EU regulation. Manufacturers can contemplate chemical formula changes.
· Shares the newest color and style trends, as well as future hair color product needs, from top U.S. master colorists working at independent salons, chains and rentals.
· Provides readers with a treasure trove of R&D concepts for their future product pipelines.
Electronic copies are available for immediate transmission and hardcopies by overnight delivery. For purchasing information, pricing or questions, contact Bulsara at [email protected] or visit proconsultants.us.