ONC Art of Color hair care and color products was founded in 1993 by Sabire Kaya, an advocate for an organic and healthy lifestyle that evolved into the development of  a line of natural beauty products. Emphasizing what isn't in the products—ammonia, parabens, sulfates—as much as what is—amino acids, organic ingredients and natural plant extracts—ONC professional hair color includes Blondex Lightening Powder and Quinoaplex R3, a treatment which can be incorporated into any chemical formula to help minimize damage.

This video demonstrates the lifting power of Blondex, which contains wheat proteins and keeps the pH at optimum level. It also illustrates the moisturizing benefits of Quinoaplex R3, a "bond building" product being used alone or in tandem with bleaching to help keep color true and hair strong, longer. 

For more information about ONC Art of Color, visit oncartofcolor.com.

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