Close
Industry News

MODERN REPORTS: Goldwell, KMS, ARROJO Portfolio on Tour Chicago

Lauren Quick | September 26, 2014 | 1:52 PM
Photo 1 of 26
Photo 2 of 26
Photo 3 of 26
Simon Miller of KMS California
Photo 4 of 26
Photo 5 of 26
Goldwell
Photo 6 of 26
John Simpson of Goldwell
Photo 7 of 26
Goldwell - after
Photo 8 of 26
Goldwell - before/formula
Photo 9 of 26
Goldwell finale
Photo 10 of 26
Goldwell finale
Photo 11 of 26
Goldwell finale
Photo 12 of 26
Goldwell Kerasilk
Photo 13 of 26
Goldwell Kerasilk
Photo 14 of 26
Patrick McIvor of Goldwell
Photo 15 of 26
John Simpson of Goldwell
Photo 16 of 26
From the back of the ballroom at the Hyatt Regency O'Hare
Photo 17 of 26
Nick Arrojo & models
Photo 18 of 26
KMS California
Photo 19 of 26
KMS California
Photo 20 of 26
KMS California
Photo 21 of 26
KMS California
Photo 22 of 26
KMS California
Photo 23 of 26
Simon Miller & model of KMS California
Photo 24 of 26
Simon Miller of KMS California
Photo 25 of 26
Sonna Brado & Patrick McIvor draw from raffle for an attendee to be flown to NYC to the new Goldwell academy
Photo 26 of 26

Goldwell, KMS California and ARROJO joined forces for their Portfolio on Tour event in Chicago on Sept. 21, 2014.

The Sunday night show held in the ballroom of the Hyatt Regency O'Hare was a grand production showing off cut, color and style trends from the three brands and had no shortage of personalities: John Simpson, Dimitrios Tsioumas and Patrick McIvor from Goldwell; Sonna Brado and Simon Miller from KMS California; and Nick Arrojo, of course.

GOLDWELL

Goldwell was up first and showed off a range of bright and bold colors; transformative color and color that can look different according to how hair is styled seems to be taking off for fall/winter.

Other trends shared included:
-Symmetry (in cut): Can wear hair to one side or the other, and it changes where color lies. Makes easy and flexible styling.
-Exposed ears: Utilizes disconnection in the cut, tucking behind ears, etc.
-Peachy/salmon tones

Goldwell also touched on its Kerasilk smoothing treatment, which is a service that, notably, can be done in the same day as color and style for hair. Clients also don't have to avoid putting their hair behind their ears or in ponytails.

ARROJO

The presentation from self-made Arrojo included a variety of bold and subtle Goldwell color. There is more and more incorporation of "fantasy colors" (green, blue, purple, etc.) in styles, even if it's just a pop or a peekaboo.

American Wave, the permanent curling service from ARROJO, continues to be iconic in ARROJO styles.

KMS CALIFORNIA

NEW from KMS California is its Curl Up line and specifically a leave-in conditioner and a perfecting lotion.

The cut-and-style-focused sibling of color powerhouse Goldwell produced a packed segment of bold haircolors, cuts and styles with a tremendous amount of personality. The stylists cut and styled on stage, kept energy high in the room and cited inspiration from Disney princesses and villains to Scarlett O'Hara.

 

For more info, visit goldwell-northamerica.com, arrojonyc.com, and kmscalifornia.com.

 

 

LIKE THIS? TRY THESE:

 

How to Keep Blondes Blonde 24/7 + Formula!

Seasons may change, but some clients keep blonde color all year long. Stylists at Di Rosa Haircare New York share tips for analyzing blondes and a bombshell formula. 
Read more

 

MODERN REPORTS: ARROJO Expo in Chicago

The ARROJO Expo was on March 23, 2014 in the Park West building in Chicago, and nearly 400 people attended. 
Read more

 

HOW-TO: Glossy, Black Cherry Haircolor

Fall and winter call for some deeper hues. Get the formula for this rich black-cherry color by Daisy Rosania of Aurelio Salon. 
Read more

 

FORMULA HOW-TO: Burning-Leaf Auburn

Jennifer Correale from Di Rosa Haircare in New York colors hair to reflect fall's natural colors. Get the formula! 
Read more

More from Industry News

Load More