Don’t be afraid to admit it, we’ve all been there. You have spent an embarrassing amount of time deliberating the perfect Insta caption. It happens to the best of us—even the pros! Finding just the right mix of engaging, clever, attention-grabbing yet not overwhelming can be tough. Get the most out of your Instagram captions with these five tips.
Length: Just because you have room for length, (2,200 characters, including emojis and up to 30 hashtags) that doesn’t mean you should write whole paragraphs. Many people scroll through Instagram quickly so a daunting caption can be a turnoff. Keep it brief and let the image do the talking (and inspiring)!
Word Order: Hook a user by putting important words towards the beginning of the caption. In a user’s feed, the text is cut off after just a few lines so if your caption is longer, mentions and hashtags should go at the end.
Hashtags: Love them, definitely use them for more engagement and to connect to fellow stylists and potential clients, but don’t go crazy. Use relevant ones but not so many that your post is painful to look at.
Ask a Question: Make your post more engaging by asking followers a question, it could be an opinion or a yes or no question. It’s an easy way to get more comments and hear from your customers!
Get Creative: “This afternoon’s balayage!” or something similar might get a little boring after the third or fourth post. Try something a little more inventive like a satisfied client’s quote on their appointment experience.
About Kelly Ehlers
:Kelly Ehlers is the Founder and CEO of Ideas That Evoke, a social media and PR agency that was recently named one of the “Best Entrepreneurial Companies in America” by Entrepreneur Magazine.
Additionally, Kelly was named the Enterprising Woman of the Year in 2015 by Enterprising Women Magazine, and was a semi-finalist for Entrepreneur Magazine’s “2014 Emerging Entrepreneur of the Year.”
Kelly’s rapidly growing agency works with global and domestic brands, from Elizabeth Arden skincare and cosmetics, Red Door Spa, Andis Company and Wella Professionals - to a variety of lifestyle and luxury brands, including multiple Procter and Gamble brands. The foundation of the agency is built on solving business challenges for brands, through social innovation – and has been doing so since 2009.
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