Éminence Organic Skin Care Receives Certified B Designation
Éminence Organic Skin Care announced it has become a Certified B Corporation, a respected designation awarded to companies meeting rigorous standards of social and environmental performance, accountability, and transparency. Certified B Corps help to improve the quality of life in communities, address environmental problems, and inspire others.
“We are thrilled that Éminence Organic Skin Care is the first professional skin care company in Canada to become a Certified B Corporation,” says Joyce Sou, Director of B Lab Canada, the nonprofit certifying organization for B Corps. “On behalf of B Lab, we hope this inspires other cosmetic companies to join the global movement of people using business as a force for good.”
Since inception in 1958, Éminence Organic Skin Care has been using sustainable farming and green practices to create natural, organic and Biodynamic products. Powered by principle, the brand takes a natural and holistic approach to help protect the future of the planet through green practices including giving back. One way the brand is committed to solving environmental problems is through their Forests for the Future initiative, which plants a tree in a developing country for every product sold. To date, Éminence has planted over six million trees. For Éminence Organic Skin Care, being a Certified B Corp is recognition that the values of the brand are fully present in their work. B Corp assessment takes into account the transparency of the organization, employee welfare, community impact, environmental footprint and more.
“Becoming the first professional skin care company to receive B Corp Certification validates Éminence Organic Skin Care’s longstanding commitment to supporting the planet and expresses the principles we share with our customers,” says Boldijarre Koronczay, President of Éminence Organic Skin Care. “B Corp certification means our retailers and consumers can trust that our brand has assumed a stewardship role in affecting social and environmental change.”