Healthy Hairdresser

Beauty Brands Go Pink

Rosanne Ullman | September 15, 2014 | 1:01 PM
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Limited Edition BCA Hand Relief Moisturizing Creme from Aveda. During October, $4 from every sale of the hydrating hand creme will go to The Breast Cancer Research Foundation with a goal of raising $305,000.
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Comodynes Micellar Cleanser for sensitive skin.
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Breast Cancer Awareness Collection from Essie. Optimism comes in a bottle with Pinking About You, I Pink I Can and Pink Happy—all benefiting breast cancer research at City of Hope.
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Platform Limited Edition Ceramic Iron from FHI Heat. This official breast cancer pink iron features a pink ribbon laced with Swarovski crystals. Percentage of proceeds to breast cancer research.
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Pink Diamond Set from ghd. $10 from every purchase of this styler-brush combo benefits September 27th’s Ridin’ To A Cure event in Wisconsin that benefits the Rock River Cancer Research Fund.
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Hairspray #Superfirm from Indie Hair. Extra hold hairspray for teasing, taming and finishing with shine. Color safe; a portion of proceeds goes to breast cancer awareness.
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Comeback Shampoo Special Edition Pink Formula from John Amico. This therapeutic scalp and follicle rebuilder for thinning hair has a special pink formula to support breast cancer awareness. Donation to breast cancer research for each bottle sold.
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Power Spray Hairspray and Power Whip Foam from Joico. Illustrator Bella Pilar joins forces with Joico to create unique illustrations on this year’s “Power Up for Hope” promotions. A portion of proceeds goes to Susan G. Komen for the Cure.
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Pink Out Loud! Pro Tools Express Ion Smooth+ from Paul Mitchell. The patterned iron is part of the limited-edition Pink Out Loud! Collection supporting Bright Pink, a non-profit focused on prevention and early detection of breast and ovarian cancer. Other collection items include Super Skinny Serum, Fast Form, Paddle Brush and Sculpting Brush.
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Bling Brush In Pink from Keratin Complex. Tame and detangle strands with this limited-edition brush. 20 percent of proceeds are donated to Friends Are By Your Side, which helps individuals who have lost hair due to chemotherapy.
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Soothing Scalp Therapy from Malibu C. Purchase two boxes of this vegan vitamin complex and get two free—plus, a portion of proceeds are donated to breast cancer rehab support.
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Pink Cadillac from Manic Panic. For awareness-raising pink locks, try Classic or Amplified semi-permanent color in Pink Cadillac; all proceeds from the limited edition color go toward breast cancer research.
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Design Pulse Hard Lock Hairspray from Matrix. Specially priced and packaged version of the most popular Matrix hairsprays raise awareness—plus, $10,000 will go to City of Hope for breast cancer research, treatment and education.
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Pureology Colour Fanatic. The limited edition bottle features a metallic pink label to help show your support for Breast Cancer Awareness.
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Breast Cancer Awareness Kit from Pureology. Pure Volume Shampoo, Condition and Instant Levitation Mist. In addition to raising awareness with the pink kit, Pureology has partnered with City of Hope.
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Murad Hydrate for Hope Duo 3 Piece Set. The kit includes includes 0.12oz Hydro-Dynamic Ultimate Moisture for Eyes, 1.7oz Hydro-Dynamic Ultimate Moisture and a Pink Polka Dot Cosmetic Bag.
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Lash+Doctor from NovaLash. This eyelash and eyebrow growth serum conditions, strengthens and maintains healthy hair growth. The National Breast Cancer Foundation will receive $5 for every one sold during October.
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Nanothermic Ceramic+ Ion Thermal Bca Brushes from Olivia Garden. Ceramic and tourmaline technologies give hair shine and body, and venting system makes brushes ideal for heat styling. 20 percent of profits go to The Breast Cancer Research Foundation.
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Pink of Hearts from OPI. The eighth-annual promo from OPI features confetti and glitter hued The Power of Pink with classic light pink Mod About you, plus a pink glitter nail file with pink-ribbon charm. OPI is donating $25,000 to Susan G. Komen and $5,000 to Rethink Breast Cancer in Canada.
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Shaper from Sebastian. Pink Shaper and Shaper Plus hairsprays are pinked out to raise awareness. Cans are available through SG/Cosmoprof, which will make a donation to Susan G. Komen.
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Caring Is Sexy Soy Renewal Oil from Sexy Hair. Five top-selling red cans put on jewel-pink coats for October. This one controls frizz and adds shine, and a portion of proceeds benefits Look Good Feel Better to help patients dealing with appearance-related challenges of cancer treatment.
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Catwalk Root Boost from TIGI. Volume spray foam with hair-holding polymers to give some volume and boost—and sales support a $50,000 donation to the National Breast Cancer Foundation.
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Pink High Definition Hair Spray from Scruples. Spray and support—for every Pink High Definition Hair Spray sold, Scruples donates a portion of proceeds to Susan G. Komen for the Cure. Lift, volume, control and shine for any hairstyle.
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With so many clients and beauty pros involved in breast cancer awareness and fundraising, it’s great to have our industry’s manufacturers helping out as well. Many brands offer special pink packaging, and they designate products for contributing a portion of sales to breast cancer causes.

For example, Pureology recently announced a partnership with City of Hope to support breast cancer research, treatment and education. Pureology is introducing a Pure Volume Breast Cancer Awareness Kit consisting of Pure Volume Shampoo, Condition and Instant Levitation Mist, as well as a Limited Edition bottle of the brand’s best-selling Colour Fanatic featuring a metallic pink label.

The September issue of MODERN SALON features other brands, as well, that are issuing targeted products. See the slide show here for the array of choices. Healthy Hairdresser thanks each of the manufacturers for efforts to eradicate breast cancer.

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