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HOW-TO: Increase Retail Sales With Your Existing Color Clients

Lauren Salapatek | January 19, 2017 | 1:27 PM
L'Oréal Professionnel's Hair Touch Up comes in 5 shades that blend with various levels of hair color.
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Before Hair Touch Up
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Apply Hair Touch Up
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After Hair Touch Up. Color washes out in 1 shampoo.
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L'Oréal Professionnel's Hair Touch Up Stylist Consultation tool
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L'Oréal Professionnel's Hair Touch Up
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Listen up colorists! We’re going to tell you how you can increase your retail sales with your color clients.

With L’Oréal Professionnel’s Hair Touch Up and Stylist Consultation tool, you have a recipe for success, says the brand.

THE TOUCH UP:

Hair Touch Up is a temporary root concealer spray that covers grays instantly, and can be used by clients in-between salon visits to maintain their color. The spray comes in five shades, blends with hair color levels 1 through 8, and washes out after one shampoo.

According to L'Oréal Professionnel, 42% of women touch up their color at home in-between salon appointments. Hair Touch Up is a temporary solution to offer your clients who are concealing grays while not replacing a salon visit. Shades come in Blonde/Dark Blonde, Light Brown, Brown, Dark Brown/Black, and Auburn.

THE GUIDE:

The Hair Touch Up Stylist Consultation tool is a hands-on guide that colorists can refer to for consultation guidance. The consultation should be done as soon as your client sits in your chair. You can easily demonstrate how well Hair Touch Up will cover and blend. Just be sure to brush it out before beginning the coloring process.

The guide also offers a shade matching guide. It helps you determine the level of your client and which Hair Touch Up spray complements the hair best.

In the guide it explains to you how Hair Touch Up covers new-growth instantly in three easy steps.

STEP 1: Identify Gray Hair: Part hair to show the gray roots you want to temporarily cover.

STEP 2: Apply Hair Touch Up: Shake well, hold precision applicator 4-6 inches away, and spray onto gray hair.

STEP 3: Style as usual. Professional makeup pigments blend with and respect existing hair color.

The Stylist Consultation tool comes complimentary when purchasing Hair Touch Up’s New User Kit. Contact your Saloncentric Success Consultant for details. Want more information about Hair Touch Up? Visit us.lorealprofessionnel.com.

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