Close
Industry News

Sexy Hair Celebrates at The Red Party

Anne Moratto | January 26, 2017 | 12:02 PM
Jennifer Weiderman and Sloane LaMartina
Photo 1 of 7
MODERN SALON's Anne Moratto, Calysta Bevier and Nancy Kirk of Bobit Media
Photo 2 of 7
Calysta [email protected]
Photo 3 of 7
Karl Heinz Pitsch, MODERN SALON's Gregg McConnell and Sexy Hair's Caleb Foltermann.
Photo 4 of 7
Photo 5 of 7
Photo 6 of 7
Long Sexy Hair
Photo 7 of 7

The Sexy Hair Tribe recently held a style council in Torrance, CA. During the week of January 22, Sexy Hair educators, sales executives and members of the leadership team gathered to talk about what’s coming in 2017.  This includes launches, education, and many, many events, including trade shows.

On Monday, they put on their red best and relaxed during the Sexy Hair Red Party.  They also celebrated the fact that their combined efforts over the past five years have raised well-over one million dollars for their chosen charity, Look Good, Feel Better.  Look Good Feel Better is a free, public service support program that helps people with cancer deal with the appearance side effects of cancer treatment. The Sexy Hair family has held walk-a-thons, cut-a-thons, and warehouse sales to fundraise and support the good work happening through Look Good, Feel Better. 

“Giving back has always been part of our culture,” Karl Heinz Pitsch, Sexy Hair president and CEO says. “We believe that caring is sexy. The mission of Look Good, Feel Better aligns with what we do, too.  We both want to empower women to be their best selves.”

Ambassador for Look Good, Feel Better, ovarian cancer survivor and America's Got Talent contestant Calysta Bevier moved the crowd to tears with a performance of the Sia song, “Titanium,” which champions the power of inner strength.

Prior to the party, Jennifer Weiderman, vice president of marketing and education for Sexy Hair, Sloane La Martina, Director of Communications and Pitsch met with the press to introduce some of the 2017 product launches and initiatives, including a new marketing campaign and social media challenge.

“Our new imagery features the model in a stylist’s red chair, sending the message that our focus is on the professional,” Pitsch says. “We also show more elaborate, artistic hair because we were really inspired by our teams and their talent.”

Be on the lookout for these launches from Sexy Hair:

January

Long hair has been growing in popularity.  Sexy Hair introduces Long Sexy Hair, a line specifically for extension-wearers and women with long hair to add moisture, shine and to promote detangling.  

February:

Over 40 educators will be covering the country to demonstrate the new tools from Sexy Hair, introducing them to thousands of stylists. They include…

Style Lock Pro-Hair Dryer with Sensor

Smooth Lock Pro Flat Iron

Curl Lock Pro

March:

In time for prom, festivals and any other festive occasion that calls for a touch of glitter, Sexy Hair will be launching Glow Getter Root Glitter Gel. Space buns will be super-easy to accessorize with this squeeze tube with sponge tip applicator dispensing an iridescent glitter gel.

Launching in February:

Sexy Hair’s Express Yourself Challenge will be launching soon.  This is a chance for stylists to show off their sexy best with a chance to win a trip to the Alternative Hair Show in London.  Keep eyes peeled for this tremendous opportunity to learn, travel and party with Sexy Hair.

http://lookgoodfeelbetter.org/

Facebook Comments

More from Industry News

Industry News
Industry News

Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

Load More