Event Coverage

Sonic Boom: Dyson Supersonic Chicago Event

Jamie Newman | February 1, 2017 | 2:02 PM
MODERN’s Jamie Newman feels the air flow of the Supersonic with one of its three attachments. Marcin Cymmer
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Amanda Diedrich, founder of Blohaute,widens a braid for a MODERN SALON Facebook Live at the event. Marcin Cymmer
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MODERN Editor in Chief Alison Alhamed with Maxine Salon owner Maxine Kroll. Marcin Cymmer
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In December, Dyson took to Maxine Salon in Chicago’s Gold Coast neighborhood to celebrate the launch of the Dyson Supersonic blow dryer with top editors and influencers from the windy city.

With a Chicago-based North American headquarters, Dyson wanted to let attendees experience the Supersonic first hand through live demos, which included blowouts and hair styling using the dryer.

Dyson engineers were on-site to answer questions on mechanics and product development, and stylists at Maxine Salon shared their reviews (hint: all positive).

“With the dry-time I now save blow drying hair using the Supersonic, I am now able to take a lunch break during the work day,” said Amy Abramite, creative director at Maxine Salon.

The Dyson Supersonic Professional version is available now on

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