Event Coverage

Photo Gallery: International Salon and Spa Expo Long Beach 2017

Lauren Quick | February 3, 2017 | 2:35 PM
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Photo 1 of 13
Jenny Strebe (@theconfessionsofahairstylist) styles blindfolded on the Brazilian Blowout Stage.
Photo 2 of 13
Pulp Riot hair color is new to the trade show scene in 2017. The social media-fueled brand filled their stage with social media colorists with huge followings.
Photo 3 of 13
Sexy Hair education at ISSE.
Photo 4 of 13
The Babyliss Pro booth was larger than life and full of eager stylists.
Photo 5 of 13
Hairstyling in action from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Photo 6 of 13
Finished models from the Aquage team at the Aquage/Babyliss Pro/Rusk booth.
Photo 7 of 13
L'anza models at their booth.
Photo 8 of 13
Victoria Casciola, a three-time MODERN SALON cover artist, demos Hotheads extensions at their booth.
Photo 9 of 13
Hairtalk is making extensions approachable and accessible to stylists and clients alike.
Photo 10 of 13
Attendees formed a VERY long line for the chance to meet and take a selfie with social media stylist sensation Guy Tang at the Bellami booth.
Photo 11 of 13
Guy Tang helps an attendee find the perfect selfie lighting at the Bellami/Guy Tang meet and greet on the show floor.
Photo 12 of 13
Guy Tang poses with a fan at his meet-and-greet at the Bellami booth.
Photo 13 of 13

The Event: The Professional Beauty Association's International Salon and Spa Expo 2017 was Jan. 28-30, 2017, at the Long Beach Convention Center in Long Beach, California. 

The Details: Stylists, salon owners, distributors and media flocked to the Long Beach Convention Center to kick off the 2017 trade show circuit season.

Attendees could catch big-name educators onstage and catch all the latest product and tool launches, and one thing was apparent—social media is truly fueling our industry right now. You might have known the Instagram handles better than the names of the stylists on booth stages, and Pulp Riot's bustling space is a testament to the power of social platforms in this industry.

See that and everything else you missed at the show this year!

Save the Date: ISSE Long Beach 2018 will be Jan. 27-29, 2018.

Facebook Comments

More from Event Coverage

Event Coverage Creative Colorist: Lauren Kocman, Hair by Scott & Co., in Delray Beach, FL; New Talent Colorist: Kylie Bussing, Aidan James Salon in Nashua, NH; and Partner Colorist: Mio Sota, Trio Salon.
Event Coverage

Everything You Need to Know About the Goldwell Color Zoom Competition

Alison Alhamed | October 1, 2017

Color Zoom 101: Every year, Goldwell releases a trend collection that is used as the inspiration for its annual haircolor and style competition, Color Zoom. Across the globe, Color Zoom starts on a national level. Beauty pros compete in three categories— Creative Colorist, New Talent Colorist, Partner Colorist—by submitting a photo of their interpretation of the trend. Once the Gold winners of each category are determined on a national level, they go on to compete internationally on behalf of their respective countries during a live recreation of the look on their model—including the hair color—in front of a judging panel and audience. The international leg of the competition takes place in a new city each year.

Load More