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STAMP 2014: The Great Idea Swap

Stacey Soble | September 4, 2014 | 10:02 AM

STAMP 2014: The Great Idea SwapWhether you’re working on a witty print ad, an engaging social media campaign or a trendy service menu, keeping your salon and spa marketing fresh, relevant and top-of-mind is tough these days--especially with the millions of other messages competing for your clients time, attention and action.

Have no fear. You can break through the clutter by borrowing and adapting a successful idea from our 2014 STAMP—that’s SALON TODAY Annual Marketing Program—our third annual ‘Show and Share’ competition. This year we have 50 winners in 30 categories.

The 2014 STAMP Winners

TRADITIONAL MARKETING

Print Advertisement

Local Honey, Greensboro, NC

Atelier Salon & Atelier Studio, San Jose, CA

Trixies Salon, Des Moines, IA

Radio Commercial

Cutting Loose Salon, Sarasota, FL

Television Commercial

Perry Anthony Salon & Spa Network, Wilmington, DE

Catalog

Paris Parker Salon & Spa, Hammond, LA

STAMP 2014: The Great Idea SwapDirect Mail Piece

Charles Penzone Salons, Powell, OH

Bella Bethesda Salon, Bethesda, MD

DIGITAL MARKETING

Salon/Spa Website

Blo, Raleigh, NC

Maxime’s Salon, Hingham, MA

Dream State Salon, Tallahassee FL

Josephine’s Day Spa & Salon, Houston, TX

Marketing Website

Habitude Salons & Spa, Seattle, WA

Mobile Marketing

Cutting Loose Salon, Sarasota, FL

Social Media Campaign

Centre Salons & Spas, Arvada, CO

Inspire Greatness Aveda Institutes, Denver, CO

Salon Art-Tiff, Ephrata, PA

E-Mail Promotion

Eric Fisher Salon, Wichita KS

Salon Bogar, Londonderry, NH

E-Mail Newsletter
Urban Betty, Austin, TX

Salon/Style Blog
Urban Betty, Austin TX

Single Creative Social Media Post

Blo, Raleigh, NC

Jon Alan Salons, Nashville, TN

STAMP 2014: The Great Idea SwapThe Charles Penzone Salons, Powell, OH

CAMPAIGNS

Guerilla (Low-Cost) Marketing Campaign

Elle Marie Hair Studio, Lynnwood, WA

Salon Rootz, Medina, OH

Best Incorporation of a National Campaign

Jon Alan Salon, Nashville, TN

Tyler Mason Salon Spa, Indianapolis, IN

Overall Coordinated Campaign

Eric Fisher Academy, Wichita, KS

Atelier Salon & Atelier Studio, San Jose, CA

Habitude Salons & Spas, Seattle, WA

Philanthropic Campaign

Carmichael Salon and Color Bar, San Francisco, CA

Mane Attraction Salon, Phoenix, AZ

Co-Branded Campaign

Salon Concrete, Red Bank, NJ

Multi-Location Campaign

Garbo’s Salons, Omaha, NE

Mario Tricoci Salons & Spas, Palantine, IL

STAMP 2014: The Great Idea SwapBRANDED SALON MATERIALS

Service Menu, Overall Design

Salon Rootz, Medina, OH

Service Menu, Copywriting

La Belle Vous, San Jose, CA

Branding Strategy

Jillian Grace Salon, West Grove, PA

Maxime Salon, Hingham, MA

Mission Statement

Red 7 Salon, Chicago, IL

Business Card

J. Henry Salon, Inc., Portland, ME

Employee Recruitment Materials

The Black Cat Salon & Spa, Kailua, HI

The Salon House, Champaign, IL

Client Loyalty Program

Truu Salon, Hollywood, FL

On-Hold Messaging

Progressions Salon Spa Store, Rockville, MD

STAMP 2014: The Great Idea SwapIN-SALON MARKETING

In-Salon Merchandising Display

Vito Mazza Salon & Spa, Woodbridge, NJ

In-Salon Promotional Campaign

The Red Door New York, Elizabeth Arden Spas, New York, NY

Out-of-the-Box Marketing

Blo, Raleigh, NC

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