This look is from Keune's New Dawn collection.
This look is from Keune's New Dawn collection.

Keune Haircosmetics is inspired by strong women and their transformations for this fearless lilac

FORMULA AND APPLICATION:
Natural level 8 with pre-lightened midlengths and ends. (Ideal starting level 10+)
Formula 1: 30 ml Keune Semi Color Grey with 60 ml Keune Semi Color Activator
Formula 2: 30 ml Lilac with 60 ml Semi Color Activator
Formula 3: 30 ml Silver with 60 ml Semi Color Activator


1. Start at the nape and work up to the center back and sides. Take a ¼-inch vertical section and apply Formula 2 to the base of the section, twisting the section. Allow some space between each section before you apply Formula 3 to the ends, using a color board as support. Twist the section again, then blend Formulas 2 and 3 by using your color brush in a vertical blending motion. Reapply, using Formula 2, as needed.
2. Now move to the center back, take a ¼-inch vertical section and apply Formula 1 to the base, twisting the section to allow some space between each section. Alternate on every other section using Formulas 2 and 3. Blend by reapplying Formula 2 as needed.
3. Complete the application on the sides, up to the top of the head.
4. Process 20 minutes, shampoo and rinse.

CREDITS:
Color: Kimm Koffijberg and Keune creative team
Style: Ilham Mestour and Keune creative team
Photographer: Fotofloor
Makeup: Barbra Oliemans

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