HOW-TO: L'Oréal Professionnel's Summer Blonde

Lauren Salapatek | June 12, 2017 | 2:27 PM
(Left to right) Before and after

Brighten up your blonde clients this summer! This how-to provides formulas that will bring life back your client's dull hair using L'Oréal Professionnel's Multi-Techniques Powder/DIA Light/Smartbond products.

Multi-Techniques Powder/DIA Light/Smartbond

Formula 1: L’Oréal Professionnel Blond Studio Multi-Techniques Powder and 30-vol Majicreme developer with Smartbond Step 1                           

Formula 2: DIA Light 9.11 and 6-vol DIActivatuer developer with Smartbond Step 1


  • Establish a profile parting then an ear-to-ear parting to create a four-quadrant section pattern.


  • Apply Formula 1 as a global application at the regrowth area.
  • Set timer to process for 10 minutes.
  • Continue to apply Formula 1 throughout the mid-lengths leaving the ends untouched.
  • Set timer to process for 10 minutes.
  • Utilize Formula 1 through the remaining ends.
  • Process to desired level, noting that lightener should be removed after 50 minutes total maximum.
  • Once the development time is complete rinse hair thoroughly, do not shampoo and towel dry.
  • Gloss with Formula 2 for 10 minutes.
  • Rinse thoroughly and apply 4-8 Pumps of Smartbond Step 2 throughout the hair, process for 10 minutes.

Removal and Rinsing:

  • Wet, emulsify, rinse and shampoo once with L’Oréal Professionnel Post shampoo.
  • Condition, preserve and nourish with Serie Expert Nutrifier Powermix Treatment.

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